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DMV!

Join your DMV Digital Coach, Sterling McKinley, for free training and coaching for your business.

Sign up for upcoming workshops below:

Reach Customers Online with Google
Tuesday, April 23 from 5:15 PM - 6:00 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
Click here to register

Make Your Website Work for You
Thursday, April 25 from 6:00 PM - 7:00 PM ET
In this presentation, learners will discover how to create a search-friendly website that drives user action and supports their goals. Whether launching a new website or sprucing up an old one, this workshop will help.
Click here to register

Build Your Professional Brand
Tuesday, April 30 from12:00 PM - 1:00 PM ET
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop you’ll learn:
- How to position your career story in a compelling way
- How to improve your online presence and build a solid network
- How to answer the common interview question “tell me about yourself” to make a strong first impression
Click here to register

Learn the Basics of Google Ads
Monday, May 14 from 11:00 AM - 12:00 PM ET
"In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about:
- How to create an account and set up an ad campaign
- How to write great ads, refine keywords, and include ad extensions
- How to measure success
Click here to register

Reach Customers Online with Google
Tuesday, May 15 from 12:00 PM - 1:00 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more. In this workshop we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google Business Profile
- Advertising your business on Google
Click here to register

Cybersecurity and Your Small Business
Thursday, May 23 from 6:30 PM - 7:30 PM ET
Cybersecurity is an important issue for businesses of all sizes. In this workshop, we’ll introduce the basics of online security and how it applies to your business and customers. You’ll learn ways you can identify common digital threats and steps you can take to protect your business. You’ll walk away with practical tips and tools to increase your business’ cybersecurity, as well as learn about the Google Cybersecurity Career Certificate to help your employees build skills in this space. In this session we’ll talk about:
- Why cybersecurity matters for businesses of all sizes
- How to protect your business and your customers online
- What steps you can take after a potential security breach
Click here to register

Make Better Business Decisions with Analytics
Tuesday, May 28 from 12:00 PM - 1:00 PM ET
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools 
Click here to register

Learn the Basics of Google Ads
Thursday, June 20 from 4:00 PM - 5:00 PM ET
In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about:
-How to create an account and set up an ad campaign
- How to write great ads, refine keywords, and include ad extensions
- How to measure success
Click here to register

Meet Sterling 

Sterling McKinley, is a successful digital marketing expert and keynote speaker who is passionate about digital equity. As the founder of Diversify Digital, he helps entrepreneurs and businesses enhance their digital skills, enabling them to thrive in the ever-changing digital landscape. Sterling has over 15 years of experience in digital marketing and has held various roles with the Department of Defense, Sprint, Bridgestone Golf, and the Maryland Department of Tourism & Commerce. He has been a sought-after speaker at over 200 conferences, including prestigious events like Digital Summit, DOD Social Media Forum, SHRM, and IAEE. You can ask him about marketing, branding, live streaming/video, building an online presence, and more.