The must-attend
Program to join in 2021

We are pleased to announce Google for Startups: Growth Academy for companies developing SaaS solutions for small businesses and enterprises. This is an immersive online program for the most promising startups based in Czechia, Slovakia, Hungary and Romania, to help them accelerate their business.

Apply now

Who should apply?

Google is looking for B2B or B2SMB startups, matching the main criteria below:

  • Headquarters in one of Czechia, Slovakia, Hungary, Romania,
  • Revenue-generating SaaS product,
  • Funding for scaling or fast monetization cycle.

Please note, that the participating team representing a business should consist up to 4-5 members, each leading one of the areas: marketing and growth, data strategy, development, etc.


As part of the program you will experience product focused educational workshops, on-demand 1:1 mentoring sessions with industry experts, and unique networking opportunities with like minded community. Growth Academy aims to support the startup ecosystem in the selected four Eastern European Countries and help highly-motivated teams grow and achieve significant results.

The program will take place over the course of 9 weeks, from April 29th to July 1st 2021. The program will be run in English language. 


9 weeks - 4 modules - many big topics on the journey to the successful SaaS

The agenda is divided into 4 modules. Within these modules you will interact with industry experts to find ways to grow your business. Also you will discover how Google products can help you to succeed on the each stage. 

All confirmed Participants of the Academy will get a detailed agenda with dates of sessions and mentorship hours. 

Module 1

Product & market

Growth Mindset, Product, Market, and Product-Market fit 

Module 2

Sales processes & leads evaluation

SaaS sales process, Measuring Leads and Sales, CAC and LTV 

Module 3

Go-to-market strategy

See-Think-Do-Care framework, Audiences, Signals and Moments for all audiences, Messaging 

Module 4

Measurement & attribution

Measurement Plan, Attribution, Marketing automation

In collaboration with:

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