Google Malaysia CMO Bootcamp 2018

April 5, 2018 8:00 - 17:00

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Google Malaysia Office, 20F Axiata Tower, KL Sentral, Kuala Lumpur, Malaysia

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Program Timeline

Timeline Details
08:00 - 09:00 Guest Arrival and Registration. Breakfast is served at 8.30am
09:00 - 09:30 Welcome & Introduction to CMO Bootcamp 2018 by Sajith Sivanandan, Managing Director of Malaysia, Philippines, Vietnam and Emerging Markets
09:30 - 10:30 Growing a Business in The Digital Age
  • Speaker Name #1 (Company Name)
10:30 - 10:45 Morning Break
10:45 - 11:15 CMO Fireside Chat #1
  • Brand is a Key Business Asset
11:15 - 12:00 Understanding the Malaysian Consumer Landscape 
  • Speaker Name #2 (Company Name)
12:00 - 13:30 Lunch Break & Networking
13:30 - 14:00 Digital Journey Case Study
  • Speaker Name #3 (Company Name)
14:00 - 14:45 CMO Fireside Chat #2
  • Digital as a Sales Channel - Market Opportunity, Channel and Company Readiness, Mindset Shifts
14:45 - 15:15 Measuring Success in a Data-Driven World
  • Speaker Name #4 (Company Name)
15:15 - 16:00 Brand Building
  • Speaker Name #5 (Company Name)
16:00 - 17:00 Mapping a Digital Strategy
  • Speaker Name #6 (Company Name)
17:00 Closing Note