YouTube – a crucial element for driving brand awareness? Not only! To scale your clients’ business and improve performance, YouTube should be integrated into every best practice full-funnel marketing strategy. In this training, participants will learn more about the product’s USPs and benefits as well as how to handle clients’ objections. The workshop will be accompanied by case studies, examples, insights as well as how to apply the gathered knowledge in Google Ads.

Who is it for?

Sales focused practitioner with advanced video knowledge and huge potential to learn the “Google Way of Pitching Video”

Agenda

• Why use YouTube? Have a glance at Youtube’s role and relevance in today’s media world. Understand the impact it can have and for which marketing goals it can help how and why.
• What to use it for? Learn about YouTube’s various formats and KPIs and how to bring them together in a compelling strategy and media plan. We’ll also take a look on the creative side and how to measure success.
• How to pitch it? Learn how to pitch video against other solutions and channels and about potential pitfalls. Deepen your knowledge with case studies and apply your knowledge in workshop sessions.

Patrick Skorupka

Video Specialist, LCS CE from Dublin

Patrick is a video star! Before joining Google, he worked for one of Europe’s leading full-service video marketing agencies. He is an expert for both, online video and data-driven TV advertising, and can also give advice on creative as well as from an agency perspective.