In this training participants will learn how to scale their clients business revenue streams using Google’s Smart Search Solutions. Furthermore they will learn how to position the solutions and handle common objections in order to successfully consult & set their clients up for success.

Who is it for?

Sales focused practitioner who have huge automation potential and who wants to learn the “Google Way of Pitching Automation”

Agenda

• Modern Search (1h): For business growth in today’s world, leveraging ML-powered solutions is indispensable. In this session, you will get to know the latest news and greatest features around the New Normal in Search advertising.
• Coffee Break (15min)
• Leading client conversations (45min): In this interactive section participants will learn how to prepare strategies & pitches to overcome the most common client objections regarding automation.

Denis Dautaj

Denis Dautaj is Automation Specialist for Central Europe and is focused on automated bidding. Before his time as Automation Specialist, he already helped large clients as an Account Manager with self-created bidding tools. His mission: business growth via really smart bidding. 

Solveig Neumann 

Solveig Neumann is Audience Specialist for Central Europe. In her role she supports large clients to apply a holistic audience strategy to reach the user in the right moment with a relevant ad. Before joining Google she worked in the performance marketing team of a fast growing online retailer.