Digital Marketing Program:

Search engine optimization (SEO)

Level: Beginner


Wednesday the 27th of February 2019 at 15.00-18.00 Google Succes Online and MarketingLab will host a free workshop about SEO at beginners level. 

At the workshop we review what applies to a search engine optimized website including text and keywords (on-page SEO). In addition the expert also addresses the factors that ensure good SEO outside of your website using eg. linkbuilding (off-page SEO).

At this workshop in SEO you gain insight on how to increase a website's visibility on Google through on-page SEO and off-page SEO. You get knowledge ideas and tools that you can use when working in a company.

Level: Beginner

Sign up now - it is free! 

The sign up will open on February 13th at 09.00 am.


Learn to master basic SEO

Get a solid understanding of SEO based on practical examples. You will learn:

- SEO's importance

- Specific search engine optimization tools

- Ideas for finding the right keywords

- Knowledge about how to build texts

- Tools for filling in descriptions and captions

- Insights on link building


You are taught by Google Succes Onlines expert.:

Michael is a SEO consultant from Skjoldby & CO, where he works with Linkbuilding and in-depth SEO research, as well as development of digital strategies for various companies.

Michael holds a BA from CPH Business. He has worked with larger companies as Ørsted, where he worked on several branding projects, among others the Havmøllesafari project and at LEGO, where he was a part of the development of a proposal for a new communication strategy for LEGO South Korea

Michael’s passion lies within data and using it in order to create an overview of a given market and analyzing it to find potential gaps, that can be targeted strategically.


When and where

Wednesday 27th February 2019 15.00-18.00 2019
Copenhagen Business School, Solberg Plads 1, 2000 Frederiksberg, Room: SP216