Pop in to visit Google Digital Garage for free in-person training

Whether you want to grow your confidence, career or business Google Digital Garage can provide free in-person training and 1-1 coaching to help you achieve your goal.

Book a course, or a trainer, by visiting us on the High Street today.

Open 10am-6pm Monday-Saturday.

Free training, for everyone

With 18+ courses, from getting started online to starting your own business, our range of free in-person training can help you achieve your goal. Browse our course page for more.

Keep Your Family Safe Online

kfso

Developed in partnership with Internet Matters, this course gives parents simple, practical advice on the role you can play in keeping your child safe online.

Get advice and tool recommendations to help tackle stranger danger, inappropriate content, cyber bullying, phishing/scams, and how to better control screentime.

Stay Safe Online in 2019

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Developed in partnership with Which? this course offers simple tips to keep yourself safer online.

Learn how to avoid common online threats and stay safe when you’re internet shopping or online banking. 

One-on-one coaching for your business or career

Whether you’re taking your first steps online, looking to upgrade your career with digital skills, or want to build your small business, our free one-on-one coaching can help.

Book an appointment with one of our trainers in the garage today.

SPECIAL EVENTS

13:00 - 17:30 GMT, 25th March 2019 - Take your business abroad

 

About this event

If you own a business or aspire to and have thought about how you’d expand overseas this course is just for you.

The course will be divided into 3 sessions to help you define, build your strategy and scale your business

13:00 - 14:15 - Define your international growth strategy

14:30 - 15:45 - Build your export operations

16:00 - 17:30 - Scale your brand and advertise across borders

 

Technology Coaching

18:30 - 20:30 GMT, 26th March 2019 - Hands on with GCP Cloud Build! 

 

About this event

The Speaker: Michel Lebeau

During this Playground we are going to explore the fundamentals of a CI/CD pipeline using CloudBuild.

We’re going to create a basic build config file, that defines the steps and parameters that are needed for Cloud Build to perform your tasks.

We’ll also look at: How to build and test a golang application, and how to deploy it using Google Cloud App Engine.

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- Food and drinks will be provided

- As this is a hands-on, please remember to bring your laptop

- Doors open for networking and refreshments at 18:30

- Playground starts at 19:00

Hope to see our regulars plus some new faces!

Regards,

The DevOps Playground Team.

GCP Cloud Build

17:30 - 19:30 GMT, 28th March 2019 - How to live and lead authentically by igniting your passion & potential  

 

About this event

How to live AND lead authentically by igniting your passion and potential.

Does this sound like you?

  • Struggling to know what is truly important to you
  • Lacking confidence, getting in your own way and holding yourself back
  • Overwhelmed, stressed and lacking the time for anything other than work

"Join me on 28th March live in Edinburgh when I'll be sharing some of my top insights and tips on living AND leading authentically. I'll be talking about:

  • how to get clarity and why it's important to know what matters to you
  • finding inner confidence and strength
  • knowing your purpose
  • being at choice and choosing what's right for you
  • developing resilience and getting back up after a setback
  • committing to action and achieving your goals

“Challenging, interactive and enlightening – Gail took us on a journey to become more confident, effective and balanced leaders …. [She] equipped us with the strategies and tactics needed to make the most of our personal lives and careers. Phenomenal!”

I will be sharing the slides following the event so please consent to receive emails if you would like a copy."
 

 

How to live and lead authentically by igniting your passion & potential

17:30 - 19:30 GMT, 9th April 2019 - The Art of Outsourcing for Your Business Success

 

About this event

As a business owner or entrepreneur or solopreneur, we are strapped for money, investment and time. However, many want to be Jack of all trades & Master of None. Your business is a success only if you are working ON your business instead of working in your business. When you are working ON the business you have the time freedom & financial security you aspired for when you started your business.

If you are Building a team, fostering a collaboration or wanting to make more money then you must master the Art of outsourcing as a Strategy for growth, scalability and productivity. In this workshop, we will look at what are the activities you can outsource, what must not outsource and how to build your dream team through out-sourcing and white-labelling your service.

If you are hiring apprentices or young workforce then how can you leverage their inexperience? yet give the value of working with you. How to choose your outsourcing partners?

Should you outsource or automate? Should you hire or fire your existing suppliers? 7 things you must consider outsourcing How to create business processes so that you can systemise your business?

Who should attend this workshop

  • Business Owners

  • Virtual Assistants

  • Founders of startups

  • Solopreneurs

  • Mumpreneurs

The Art of Outsourcing for Your Business Success

15:00 - 16:30 GMT, 12th April 2019 - Smart Bidding & Automation 

 

Description

Join us at 3pm on 12th April 2019 at Google Digital Garage Edinburgh for a special session on Ads with Googler, Denis Anic who will be sharing best practice and insights about automated bidding for search ads.

Automating a search account used to be quite complex and time consuming, but with recent improvements in machine learning, it's easier to test, setup and scale search automation. Learn more about how to set-up and optimise this process to help you reach your advertising goals, drive traffic to your website or key audience.

Location: Edinburgh Google Digital Garage - 42 Shandwick Pl, Edinburgh EH2 4RT

Date: 12th April 2019

Time: 3:00 - 4:30 pm Free for anyone to attend

About Denis Anic

Denis Anic has more than 7 years experience in Digital Marketing and Sales. He is currently an Industry Manager at Google UK (London), helping large advertisers across different industries to build their digital marketing strategy and grow their business. He's also worked as an Account Manager in Google Ireland (Dublin) and was responsible for the growth of some of the largest retailers in Germany; Managing department stores, private labels, luxury and high street brands. Finally, he also worked as a Web Analyst in the digital marketing department at Peek & Cloppenburg, one of the oldest fashion department stores in Germany.

Smart Bidding & Automation

14:00 - 16:00 GMT, 17th April 2019 - How to Make Your Website Convert Better  

 

About this event

Who is the course aimed at?

This is the 5th event where Paul Rouke has delivered this in-depth session at Google Digital Garage and the second time Paul has been invited to present in Edinburgh by Google Digital Garage.

The course is aimed at everybody who wants to learn how to improve the customer experience and conversion rate of their website. Whether you are thinking about starting a business, you're a one-man band, head-up an SME or you work within an organisation, everything that you will learn is applicable.

"Excellent - I have taken away 5 things to implement with regards to our website"

The training course establishes the core foundations and guiding principles for any successful website, along with explaining and providing examples of the most advanced ways to engage and convert visitors on your website.

"Fantastic, really engaging speaker."

Paul Rouke - keynote speaker, author, trainer, founder, business owner and Director of Optimisation at PRWD - will share his insights and real-world experiences and explain how you can apply them to your own website.

For over 18 years, Paul has been improving the user experience of brands such as Shop Direct, Skyscanner, Schuh, MBNA, Booking.com, Moss Bros. Speedo, Sage and Games Workshop. Since 2014 Paul and the PRWD team have developed and refined the Conversion Optimisation Maturity Model, available to use for free online, and which has benchmarking data from companies around the world in various sectors.

Agenda

14:00 - Optimising Customer Experiences Session [60-mins]

· How to recognise the characteristics of poor online experiences

· Why the fundamentals of website usability are vital

· Website fundamentals: Usability, UX and CRO

· Learn how such terms as ‘usability’ differ from ‘user experience’

· Best practice in online usability

· Explore why user research will reveal even more about your online user

· From website usability to CRO: How to get your site converting

· Discover the true meaning of Conversion Optimisation and how it will grow your business

15:30 - Q&A [30-mins]

Plus, if there’s time, on-the-fly advice for your very own website. 16:00 - Close

How to Make Your Website Convert Better

Partner with Google Digital Garage

Do you have a community or team that you think would benefit from digital skills training? We offer free training either in the Garage and the Edinburgh region to your community. Request a trainer to attend your event, for free.

About Google Digital Garage

Started in 2015, Google Digital Garage is a program from Grow with Google - our commitment to provide free training and tools to help people grow their career or business in the UK. All training under Google Digital Garage is free to attend.

- Get trained in digital marketing, CV building, intro to coding and more.
- Free one-on-one coaching to help you achieve specific goals
- Get certified by IAB Europe with our online course in marketing.

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