The Digital 101 workshop is designed for businesses that are begining to create their online presence and learning to use Google tools like Google My Business. This workshop will also empower you to create a digital marketing plan for your business
The AdWords 101 workshop is designed for business owners who would like to learn how to reach new customers and grow their business online using Google AdWords. This workshop will provide an overview of the basics of Google AdWords, creating your first AdWords campaign, measuring your campaign performance and improving results.
If both workshops are relevant for you, we would recommend starting with Digital 101.
If you are an e-commerce only business or if you do not have a physical store location then we recommend that you sign up for the AdWords 101 workshop only.