G'day
Wagga Wagga

Grow with Google is bringing digital skills trainings, best-practice workshops, and hands-on demos to the International Hotel. 

Whether you’re a business owner, nonprofit, journalist, or just hoping to learn a new skill, Grow with Google’s workshops have something for you.

WHEN

Friday 27th September 2019

WHERE

International Hotel, 2 Lake Albert Rd, Wagga Wagga NSW 2650
Local Businesses

For Local Businesses

This workshop will take you through how search engines and online advertising can help you connect with more customers. We'll also teach you how to un-earth and interpret real-time information about people/or customers interacting with a website, and how you can draw out actionable insights that can help your business (or the company you work for) make better decisions.    



7:30am

Registration & light refreshments

8:00am

Getting Started with Search Engine Marketing
Ever wondered how search engine marketing (SEM) works? Learn how customers find your business online and how to promote your business using SEM. 

8:45am

Leveraging the Power of Analytics
Always wanted to understand how people interact with a website? This workshop is for anyone interested in learning how to un-earth and interpret real-time information about people/or customers interacting with a website. We will teach you the strategies on how to interpret all the information and draw out actionable insights that can help your business or the company you work for make better decisions. 

9:30am

Workshop ends; demos & chats with Googlers

Journalists

For Journalists

Google and the Walkley Foundation are working together to bring the latest digital skills to newsrooms across Australia and New Zealand. Together, we aim to provide free and in-person training workshops to 4,000 journalists, editors and students by the end of the year.

In this hands-on workshop, you'll learn a broad range of practical tools that you can use immediately, from advanced search techniques, to using data to tell stories, to the latest ways to detect and fight misinformation online.

12:30pm

Registration & light lunch

1:00pm

Google News Initiative workshop

Some of the modules covered include: 

  • Advanced Search: Searching with Precision
  • Google Alerts: Stay in the Know
  • Google Trends: Understanding the Data Further 
  • Google Public Data Explorer: Access a World of Trusted Data  
  • Google Image Search: How to separate genuine eyewitness accounts from misattributed content
  • YouTube: How to examine YouTube videos
  • Google Maps & Streetview: Finding out where something happened 

2:30pm

Workshop ends

For Nonprofits

For Nonprofits

Curious how to use Google products to achieve more for your nonprofit? Wondering how to leverage Ad Grants to drive online donations, recruit volunteers, and raise awareness for your cause?

This session will introduce you to Google for Nonprofits and the Google products available to eligible nonprofits. We’ll then spend some time going deeper into one particular product - Ad Grants - and some strategies for getting the most from Google’s digital advertising tools.

10:30am

Registration & light refreshments

10:45am

Google for Nonprofits workshop

12:30pm

Workshop ends