Growth Lab is an exclusive program for the most promising startups, aiming to accelerate their business with Google. 

What it is: a 3 month educational program comprised of workshops, practical deep dives and ongoing 1:1 mentoring provided by industry experts and Google for Startups Mentors. The first cycle will begin in September 2020.

Growth Lab considers that a companies growth and scale are impacted by multiple practice areas that Google can provide - beyond Google Ads. Therefore, the program’s curriculum is organised around these pillars of growth:

1. Go-To-Market strategy : Must-know about your product, brand, and audience before scale
2. Google Ads : Reach your users and scale your business with Google Ads Tools
3. Product & Design : Learn more about UX/UI best practices
4. Business Intelligence : Measure, attribute, and take data-driven decisions
5. International Growth : Expand your international footprint and tackle operational challenges
6. Long-term Success : Sessions from Industry Experts & VC's

• Kick-off on September 21st
• 1-6 weeks: educational content
• 7-12 weeks: support
• Graduation Day

• Beyond Google Ads approach 
• Connection to external mentors
• Educational sessions led by global experts
• Learn from other startups