Growth Lab is an exclusive program for the most promising startups, aiming to accelerate their business with Google. 

What it is: a 3 month educational program comprised of workshops, practical deep dives and ongoing 1:1 mentoring provided by industry experts and Google for Startups Mentors. The first cycle will begin in September 2020.

Growth Lab considers that a companies growth and scale are impacted by multiple practice areas that Google can provide - beyond Google Ads. Therefore, the program’s curriculum is organised around these pillars of growth:

  1. Go-To-Market strategy : Must-know about your product, brand, and audience before scale
  2. Google Ads : Reach your users and scale your business with Google Ads Tools
  3. Product & Design : Learn more about UX/UI best practices
  4. Business Intelligence : Measure, attribute, and take data-driven decisions
  5. International Growth : Expand your international footprint and tackle operational challenges
  6. Long-term Success : Sessions from Industry Experts & VC's



Program Stages

  • Kick-off on September 21st
  • 1-6 weeks: educational content
  • 7-12 weeks: support
  • Graduation Day

How We Drive Growth

  • Beyond Google Ads approach 
  • Connection to external mentors
  • Educational sessions led by global experts
  • Learn from other startups