Growth Lab is an exclusive program for the most promising startups, aiming to accelerate their business with Google.
What it is: a 3 month educational program comprised of workshops, practical deep dives and ongoing 1:1 mentoring provided by industry experts and Google for Startups Mentors. The first cycle will begin in September 2020.
Growth Lab considers that a companies growth and scale are impacted by multiple practice areas that Google can provide - beyond Google Ads. Therefore, the program’s curriculum is organised around these pillars of growth:
- Go-To-Market strategy : Must-know about your product, brand, and audience before scale
- Google Ads : Reach your users and scale your business with Google Ads Tools
- Product & Design : Learn more about UX/UI best practices
- Business Intelligence : Measure, attribute, and take data-driven decisions
- International Growth : Expand your international footprint and tackle operational challenges
- Long-term Success : Sessions from Industry Experts & VC's