Teacher Camp

JULY 4 9:00-12:00

TARGET AUDIENCES 
University and Secondary school academic staff from Department of Marketing & Advertising, Business, Communications, Journalism

LANGUAGE
English

The Data-Driven Marketing Revolution: Why Precision Marketing Matters?

  • Snapshot of the Programmatic landscape
  • Why should marketers care about programmatic and data?
  • Reach the right audience in the right moment
  • Personalization at scale with Data Driven Creative
  • Latest integrated digital media solution trends & showcases 

Make The Most Of Video

  • Snapshot of the YouTube landscape & ecosystem
  • Leverage educational content and resources on YouTube to enhance classroom experience

      

speaker

Richard Li

Country Marketing Manager, Google Hong Kong & Taiwan

speaker

Sharon Chan

Programmatic Account Manager, Google Hong Kong 

      

speaker

Cammy Fung

Industry Manager, Google Hong Kong

speaker

Peggy Chan

Senior Partnerships Representative, YouTube

      

speaker

Tiffany

與芬尼學英語 Finnie's Language Arts, YouTube Creator

    

    

Digital Garage for Nonprofits

7月4日 9:30-12:00

對象  
非牟利機構業務規劃及營銷部負責人

語言
廣東話 (配合英語教材)

了解數碼營銷的概念及策略,助您進一步推廣非利機構的理念、接觸更多支持者。

  • 了解網上商機及目標對象的行為,制定合適的數碼營銷策略
  • 探討免費與付費網上廣告及宣傳媒體類別
  • 認識 Google 數碼營銷工具,包括搜尋引擎優化 (SEO) 、營銷廣告 (SEM)、「我的商家」等,與本地及海外支持者接觸
  • 若只有千元廣告預算,如何利用數碼營銷推廣業務及活動
  • 使用分析資料評估廣告成效,取得有助決策的數據

    *入門課程適合非牟利機構的數碼營銷策略

      

speaker

Mandy Ng

Regional Account Manager, Google Hong Kong

    

Digital Garage for Startups

JULY 4 14:00-17:00

TARGET AUDIENCES 
Startup CEO & CMOs

LANGUAGE
English

Understand digital marketing essentials to move your business forward

  • Understand the latest digital trends, put data and insights behind your thinking to win online opportunities at the right moment
  • Develop strategies to grow your presence online with Google digital marketing solutions, through Search & Display advertising, YouTube and Apps
  • Tips to measure and maximize your digital marketing campaign ROI
  • Discover Google free resources for startups, and Google Cloud for Startups program to take advantage of community events, training, and Cloud credits

    *Startups CTOs are also encouraged to join the AI Bootcamp on July 5, in which we will share everything you need to know about Google Cloud: from cloud and machine learning fundamentals to building a model with TensorFlow. Click here for details

      

speaker

Mary Ng

Business Development Consultant, Google Hong Kong

speaker

Kathy Lau

Key Account Manager, Google Hong Kong

      

speaker

Loretta Wong

Google Cloud for Startups Program Lead

speaker

Kaman Louie

Key Account Manager, Google Hong Kong