Holiday Bootcamp

July 19, 2018 1:30 PM - 5:00 PM

Holiday Bootcamp 2018

Join us for an afternoon at Google, where we will share tips and tricks on how to be prepared for the busy holiday season - for Black Friday and beyond!

This training session is designed to prepare practitioners 'better and earlier' than ever! Focus will be on how to best leverage Google solutions during the holiday season. We'll also look at forecasting tools (i.e. how to estimate seasonal demand fluctuations), product-specific best practice and work-back schedules with key holiday milestones.

We look forward to seeing you there!

Don't miss out.

Spots are limited. Register today!

agenda

1:30 PM

Registration

2:00 PM

Welcome & Why Holiday

Holiday is retail’s make or break moment. It’s critical that we work together to drive better consumer experiences. Today is your official guide to keeping campaigns healthy and successful during the holidays.

2:15 PM

'Tis the season to prepare early: how to forecast for the holidays

Get your campaigns primed and ready before the holiday season begins so you can spend more time making adjustments during the peak season. Learn how to forecast holiday demand on a campaign-by-campaign level and make data-driven investment decisions across the funnel.

2:35 PM

Building your brand throughout the holidays

Consumers begin their research early and it is critical to be at the forefront of their consideration set early & often. We will review best practices for showcasing your brand across channels to build awareness throughout prime gifting season.  

2:55 PM

Drive online sales: Audiences and Automation

Put your best foot forward to attract your customers during the most important time of the year: this is your official guide to preparing and optimizing your audience and automation campaigns for the holiday season.

3:25 PM

Break

3:40 PM

Drive online sales: Search and Shopping

Put your best foot forward to attract your customers during the most important time of the year: this is your official guide to preparing and optimizing your search and shopping campaigns for the holiday season.

4:25 PM

Get shoppers into your store

More and more shoppers are using their mobile phones as a guide to local stores. Develop a strategy to bridge the gap from online browsing to in-store purchases.

4:35 PM

Executing for Success

It’s not enough to plan for Holiday; we must set ourselves up for flawless execution when these key moments are happening.

4:45 PM

Next Steps, Closing Remarks, and Happy Hour 

agenda

Toronto

1:30PM - 5:00PM, July 19th, 2018
Google Toronto - 111 Richmond Street West, 9th floor

Montreal

1:30PM - 5:00PM, July 19th, 2018
Google Montreal - 1253 McGill College Ave #150