Where did the idea for the EMPO app come from?
It was actually my little brother William’s idea. He’s a heavy user of mobile data while I can survive with 1 GB every month. One day he asked me if I could sell my leftover data to him, which sparked the idea for the EMPO app. I wanted to build a way for people to share their data-resources. Access to the internet is like water to life in the modern way of life, it’s a basic resource.
How did you get into technology?
I majored in International Studies: Political Science, which taught me to identify and analyze problems, and then look for solutions. I’m not a software engineer, but that hasn’t prevented me from making apps.
What has been your experience starting the company?
It has given me not only energy and hopes but also insomnia and doubts. It is like riding a roller coaster. There are multiple ups and downs in a day, but I have to find a balance.
What has been your experience launching the app on Android and Google Play?
I think lean operations are a critical element in successful startup cases. Android is the perfect platform to launch because the ten-year-old developer community offers respectable resources and compatibilities. Although I started as a non-engineer, my time with Android and Google Play taught me that building an app on Android Studio is doable even for a political scientist. After a couple of prototypes, I wanted to come up with lines of code and algorithms myself using machine learning, and I began practicing while the app is out there running. As an operator, the sync between Google Ads Universal App Campaigns and the Google Play Console has been the most convenient feature for marketing and collecting meaningful (and unexpected) data at the same time. The Google Play network of users gives me positive pressure to consider product quality as a top priority.