For Veteran-Led Small Businesses
Start or grow your business
Help your business stand out as veteran-led
You can now identify your business as owned, led, or founded by veterans by adding a “Veteran-Led” attribute to your business profile on Google, which will show up when people look for your business on Google Search and Maps. You can manage your business profile and add the attribute through Google My Business.
Get additional training and resources
Grow with Google and the Rosie Network are now working together to bring Grow with Google’s training and resources to Rosie Chapters around the country.
Identify new markets for your business
Whatever you specialize in—whether you roast coffee or design T-shirts—Google offers digital tools to help your business find customers around the world. Market Finder is a free service for businesses interested in expanding internationally. It provides insights into which international markets are best suited to your product or service, plus useful guides to help you on the way.
How we help the veteran community succeed in startups
As part of our continued commitment to support the military community, Google for Startups is partnering with Patriot Boot Camp, Bunker Labs and Atlas to empower transitioning service members, veterans, and military spouses to grow and scale their businesses. We’re proud to support the expansion of these valuable programs to more communities around the country, in addition to providing specialized Google resources, mentors, and product expertise. Learn more.
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Suzie Mills, Founder, Honest Soul Yoga
U.S. Air Force Veteran
Alexandria, VA
Veteran-Led small business stories
After suffering a back injury while serving in the U.S. Army Reserves, Chris returned home and bought an electric bike to help him resume his active lifestyle. In 2011 he launched an electric bike business that would eventually become Propel Bikes. Today, his company uses Google My Business to boost visibility on Google Search and Maps, and it relies on Google Ads to get in front of potential customers.
Chris Nolte
Founder, Propel Bikes
U.S. Army Veteran
Brooklyn, NY
After opening Honest Soul Yoga, Suzie realized that veteran-owned businesses allowed other veterans and their spouses to feel more comfortable because they become part of a community. Honest Soul Yoga is helping them find inner healing with others and within themselves.
Suzie Mills
Founder, Honest Soul Yoga
U.S. Air Force Veteran
Alexandria, VA
To keep their custom furniture and home decor business on track, Tianna and her husband Mike use their Google My Business profile to reach new customers, Google Workspace tools to stay connected with employees, and Google Hangouts to hold virtual design appointments with clients. Today, they provide custom farmhouse furniture to clients in their tight-knit military community and beyond.
Tianna Dean
Cofounder,
Cornerstone Design Co.
Fayetteville, NC
Celebrate veteran-led businesses on social media
Show your support for fellow veteran-led businesses
This National Veterans Small Business Week, Google would like to recognize veteran-led businesses with this special edition challenge coin. Military challenge coins have been used since WWI and were issued to service men and women as symbols of recognition or unity.
Use social media to share this digital challenge coin with a veteran-led business you admire using the hashtag #GrowWithGoogle.
