Mentors

Google Launchpad Mentors are carefully selected experts in their field and reviewed by experienced mentors from previous Launchpad events and a committee of Googlers. We do have mentors in the area of Product Strategy, User Experience and User Interface, Technology and Marketing. Additionally we have the Final Day mentors from various additional fields e.g pitching, investment, legal matters or recruiting.

This is not the full list of mentors, the list will be updated as soon as we get their full profiles.

Head Mentors

Our head mentors have several years of startup experience and are experts in their area of mentoring. Additionally they are experienced mentors from previous Launchpads. They helped Google to evaluate startups  and know exactly what the needs of a startups are and how to mentor well.

Emil Lamprecht // Marketing

Top Skills:

  • Content Marketing
  • Productivity Hacking
  • Facebook PPC
  • Social Media Marketing
  • Customer Development
  • Testing Strategies
  • Product Validation
  • Product Hole Punching
  • Problem Solving
  • Tactical Team Development

Currently the CMO and Creative Director of CareerFoundry, Emil is a full stack marketer, UX thought leader, and speaker on many topics.

An experienced mentor for startup accelerators and advisor to several companies, his mantras include "assume you are wrong until proven right" and "good marketing is an investment, not an expense".

Apart from his time spent with startups, he travelled the world for seven years as a freelancer, spent four years as a professional juggler in the United States, and started two companies of his own.

Google+ LinkedIn Twitter

Tom Allison // UX & UI

Top Skills:

  • UX product definition
  • UX research & design
  • Stakeholder Interviews 
  • Persona Development
  • Target-Persona Workshop
  • End-user in-context interviews
  • Interaction Design
  • Integration in Agile Dev. Teams
  • User-Acceptance
  • Usability Testing

Tom is an experienced UX researcher and designer, with a strong preference for working in Agile development teams, while also understanding that this has not yet been universally adopted. He studied Human-computer Interaction as part of his Masters in Information Science from the School of Information at the University of Michigan. His first job after graduating was as a High-Tech Anthropologist™ at Menlo Innovations, in Ann Arbor, Michigan, where he worked on projects for companies of all sizes, including many startups. 

Based in Berlin since 2006, Tom has worked with early-to-mid-stage startups as well as multi-national corporations. He is currently helping Delivery Hero with the integration of UX practices across all holdings as their Senior UX Researcher and Designer. In addition, Tom has participated in UXcamp Europe – one of the largest gatherings of UX professionals in the world, since its inception in 2009 and been part of the organisation team since 2013.

Google+ LinkedIn Twitter

Marc C. Lange // Product Strategy

Top Skills:

  • User Research
  • Customer Development
  • Product & Business Model Innovation
  • User Experience Concept
  • Product Management
  • Branding & Product Marketing

 

 

Marc is a product strategist, consultant & founder who has worked on consumer, enterprise and medical software products. He founded 3 companies, and consulted for over 20, focusing on product, innovation, marketing & UX. These businesses range from small startups to big multinational corporations. Marc is also providing consultation to the German government on issues around the digital economy.

As a Google Expert, Marc helps startups find out what their potential customers really need, how to test for product-market fit early and how to develop for actual demand in the leanest way. Marc also helps evaluate whether the UX will fit the business purpose of the product, and whether the product marketing is correct. His extensive network provides customers, funding, publicity and talent.

In addition to working at his own companies and consultating for others, Marc delivers keynote presentations about innovation and product management; mentors startups; and commits himself to the development of the Berlin startup ecosystem. Marc studied business, marketing and communication sciences, and speaks German, English and French.

Google+ LinkedIn Twitter Facebook

Product Strategy Day

Giles Thomas // AcquireConvert & Whole Design Studios

Top Skills:

  • Customer Development
  • UX Design
  • Content Marketing
  • Conversion Optimization

Founder of Berlin based design agency Whole Design Studios and optimizer at AcquireConvert. Experience and expertise in UX, Content Marketing and Conversion Optimization.

Website Google+ LinkedIn Twitter

 

Siddarth Goyal //  Rocket Internet SE

Top Skills:

  • Product Management
  • MVP Definition & Roadmap
  • UI/ UX 
  • Analytic & Tracking
  • KPIs: Definition, tracking, driving desicions

Entrepreneur with strong product management skills building consumer Internet products across global markets.

• Entrepreneur in the consumer internet space since the past 6 years • CPO in Residence for Rocket Internet , Berlin

• Experienced in Launching businesses around the globe -from Idea to Live within 100 days

• Experienced in building mobile businesses for African markets

Google+ LinkedIn Twitter

Katharina Weber // Freelancing

Top Skills:

  • User Experience
  • Interaction Design                  
  • UX Strategy
  • User Research
  • Information Architecture                             

See full profile at UX/ UI Day

 

Milan Guenther // eda.c

Top Skills:

  • Enterprise Design
  • Business Architecture 
  • Brand Identity
  • UX Strategy

Milan is managing partner with eda.c, a strategic design consultancy in Paris and Düsseldorf. He is the author of Intersection, a book introducing the Enterprise Design approach for holistic design in complex enterprises, and co-organises the Intersection conference series.

He worked with SAP, Boeing, Toyota and the UN, as well as smaller organisations and startups. // Before co-founding eda.c, he worked as a UX strategist and created a social software startup. 

LinkedIn

Jan Jursa // idealo

Top Skills:

  • A/B Testing
  • Usability Testing
  • Interaction Design                                    
  • User Experience
  • Lean UX

See full Profile at UX/ UI Day

UX/ UI Day

Holger Eggert // Levelgreen 

Top Skills:

  • User Experience
  • User Experience Design
  • User-centered Design
  • Product Design
  • Information Architecture
  • Product Strategy

Hi there, I am Holger Eggert. I design all things interactive since 1998. I create digital products on the Web, Mobile, Interactive TV and everything in between. Products I have worked on are now used by millions of people every day.

I'm pretty good at what I do. ;-) Contact me if you need help turning an idea into a product or turning a shitty product into something great! 

Website LinkedIn

Jan Jursa // idealo

Top Skills:

  • A/B Testing
  • Usability Testing
  • Interaction Design
  • User Experience
  • Lean UX

Team Lead Conceptual- & UI Design at idealo. Born in Prague, living in Berlin. I write for Designbrief.de and podcast at abendsinderkreativwirtschaft.de. I run Europe's Premier Mobile UX Summit @mobxcon. I am @IATV on Twitter. 

Twitter

Milan Guenther // eda.c

Top Skills:

  • Enterprise Design
  • Business Architecture                     
  • Brand Identity
  • UX Strategy

See full Profile at Product Day

Giles Thomas // AcquireConvert & Whole Design Studios

Top Skills:

  • Customer Development
  • UX Design
  • Content Marketing
  • Conversion Optimization

See full Profile at Product Day

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Sabine Stoessel // Freelancing

Top Skills:

  • Information Architecture        
  • Agile Wireframing
  • Concept development
  • Mobile Experience
  • African markets

I work as an Information Architect (IA) and UX consultant for over 15 years now. I created software, websites and apps for the financial sector, insurance companies, telecommunication and the newspapers.

I started the German UPA and the famous Berlin IA Cocktail hour and also lecture UX at the Berliner Technische Hochschule (BTK).

Blog LinkedIn

Stefan Freimark // Aperto AG

Top Skills:

  • UX Strategy
  • Helping develop a shared vision across all stakeholders
  • User interviews
  • Personas
  • Information Architecture

Stefan Freimark works as a Senior UX Consultant at Berlin-based Aperto AG. He specialized in large-scale websites and complex applications for clients like the Federal Government, RWTH Aachen University or Siemens Home Appliances – working all the way from the "big picture" to the tiniest details.

Besides that he’s also teaching UX basics at Good School in Hamburg. In his spare time he likes to hone his improv as well as his knowledge in movies and TV series.

LinkedIn Twitter Xing 

Katharina Weber // Freelancing

Top Skills:

  • User Experience
  • Interaction Design                  
  • UX Strategy
  • User Research
  • Information Architecture                             

Katharina is a freelance senior interaction designer from Berlin. She has worked in UX since 2008. Her focus lies on analysing the user’s needs and shaping them into a coherent product vision and interaction concept. She is specialized in complex applications such as enterprise software, online banking or personal finance management. With her background in business she is also supporting her clients in the user driven development of product strategies and service designs.

Twitter

Technology Day

Jens Kuehlers // Google Germany

Top Skills:

  • Networks
  • Infrastructure
  • Backend
  • Python
  • Cloud Computing

Jens is a solutions engineer for Google's Cloud Platform, helping customers and prospects finding the products and systems which fulfill their needs and allow them scale efficiently. Jens has 7 years of experience working in Google.

He started as a Network Engineer working on Google's global production infrastructure and spent 2 years on Infrastructure projects in Emerging Markets at Google Ghana. Before working for Google, Jens worked in technical teams at the United Nations and a local ISP in Germany.

Website Google+ LinkedIn

Jerome Mouton // SnapEngage

Top Skills:

  • Software Engineering
  • Software Project Management
  • Unix
  • Java Script
  • Software Design 

Jerome is the co-founder and CTO at SnapEngage, a customer engagement and live chat solution. He is also a lead for GDG Berlin. Previously, he founded LjmSite, a developer of gadgets for the web, on the Google Gadget platforms such as iGoogle, Orkut and AdWords. He has been using the Google AppEngine Python since 2008, and AppEngine Java from early 2009.

LinkedIn

Füsun Wehrmann // AS ideas Engineering GmbH

Top Skills:

  • Software Development
  • Databases
  • Database Design
  • Agile Methodologies
  • Software Project Management
  • Business Intelligence

I have a computer engineering background and have worked in systems and development teams as individual contributor, line manager and director for more than 15 years. I worked with big IT silos, waterfall projects and countless operational pain.

And also witnessed successful transformations with people working together in flat hierarchies,breaking walls and delivering high tech magic. The corresponding buzzword for that is devops, I call it common sense and having common goals in all functions.

LinkedIn

Fabian Hemmert // Design Research Lab

Top Skills:

  • Interaction Design
  • User-centered Design
  • User Experience
  • User Interface Design
  • Mobile Design

Dr.-Ing. Fabian Hemmert is a design researcher. Fabian works as a researcher at the the Design Research Lab at the Berlin University of the Arts. Previously, he worked for Nintendo of Europe and Marvel Comics

In 2014, Fabian was a guest professor for interface design at Muthesius Kunsthochschule in Kiel, Germany. His work focuses on new ways of interacting with technology.

Website

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Stefan Hoth // Novoda

Top Skills:

  • Java Script
  • Android
  • Git
  • Web Development
  • Community Building
  • HTML 5

At Novoda Stefan helps companies to deliver a first class user experience on the Android platform.

In his spare time he is supporting the local developer community by running developer events like Berlin Hack and Tell, GDG Berlin or the DevFest Berlin. He enjoys learning new tricks and sharing best practices.

LinkedIn

José Luis Ugía González // Aureum Digital

Top Skills:

  • Entrepreneurship
  • Cloud Computing
  • App Engine
  • Software Engineering
  • Product Design
  • Mobile Applications and Devices

Entrepreneur.

Passionate about the combination of business and product development together with software engineering.

Interested in new technologies, especially in the areas of mobile, cloud, and e-health.

Wanna-be social entrepreneur and always free for long beer conversations.

LinkedIn

Daan Löning // Putzfee.de

Top Skills:

  • Product Strategy
  • Corporate Development
  • Business Strategy
  • Capital Markets
  • Idea Validation

Co-founded several local marketplaces, in particular putzfee.de, kinderfee.de and feenette.fr.

I have a technical background and love everything to do with startup idea validation and data.

LinkedIn

 

Marketing Day

Enrico Ferrari // Carmudi

Top Skills:

  • Growth Hacking
  • A/B Testing
  • AdWords Account Structuring
  • Long Tail Scaling
  • Performance Optimization                      

Marketing executive with a passion for startups, technology, performance marketing, tracking, analysis, coding, automation as well as conversion optimization in both web and app environments.

He started his career as Search Engine Marketing Consultant and currently he is Global Head of Online Marketing at Carmudi, Rocket Internet.

LinkedIn

Gillesz Schippers // Seen

Top Skills:

  • marketing strategy
  • content marketing/storytelling
  • visual identity & branding
  • customer development
  • product validation
  • integrated campaigns
  • performance channels                             

Gillesz (pronounced 'Giles') is a creative marketer with over 10 years of agency, corporate and startup experience. He has worked across different marketing disciplines, from art-directing campaigns for consumer brands to online marketing and product development for Getty Images.

He has launched 2 startups, an online photography ecommerce gallery, soniceditions.com and recently an education/engagement platform for Canon, as 'branded startup'.

After 7 years in London and a year of traveling, Gillesz moved to Berlin last year and currently works as freelance advisor and content marketer.

LinkedIn

Jonas Kwaschik // sleighdogs

Top Skills:

  • Business Development
  • Funding/Investor Relations
  • Recruiting
  • Business Strategy
  • Marketing Strategy
  • Online Advertising                            

Entrepreneur, designer and product manager with a solid background in agency work and founding companies. Combining skills in design and development – deepened his understanding of conceptualising ideas and connecting ways and means to make it real.

As a mentor, Jonas helps streamline ideas to create better-working products; discusses business models; and definines the core values of a product.

LinkedIn Twitter

Tom Alby // Google Germany

Top Skills:

  • Analytics
  • Project Management (PMP)
  • Attribution
  • Performance Marketing
  • Technology in General

Tom Alby is Head of Performance Agency at Google, Germany. Born in 1972, Tom began building websites while still studying in the 90s (computer science, English and German).

Early in his career, Tom led the development of search engines including Lycos, HotBot and Fireball. After the rollout of the European search engine Seekport, he worked for Ask.com as Director International Search Products before becoming Director of Search at uniquedigital in Hamburg. Tom also gave lectures at HAW Hamburg and BiTS Iserlohn. He is now the Head of Performance Agency at Google Germany.

Tom is also author of the first German book on Web 2.0, and has also published on SEO, professional blogging and mobile web.”

Google+ LinkedIn Twitter

Vivian Pein // Freelance Strategy Consultant

Top Skills:

  • Digital Communication
  • Community Management
  • Social Media Strategy
  • Social Media Marketing
  • Content Strategy and Social Customer Service

Consultant, author and lecturer on Social Media and Community Management. Worked in Marketing, PR and Research. Rolled out a social intranet in 2007, used to work as community manager at XING, created the social media strategy and build up a community team for one of the main players in logistics from scratch. Consulted clients of all sizes and shapes over the last years. Love what I do.

Besides I'm the first lady of a startup founder for several years now and know all ups and downs of entrepreneurship plus a lot of HR and how to structure successful teams. 

Website Google+

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Nicole Simon // blogfoster

Top Skills:

  • Marketing + Social Media tactics 
  • Product - Customer Fit
  • Alpha Testing + Feedback
  • Business Development

Fast thinker, good at posing challenging questions and finding loopholes^w problems in your pitch / business approach / customer definition / product. Especially useful for talking about your ideal customer and how to get to them.

I am currently working as Head of Community Management and Blogger Relations at blogfoster. I also moderate some of the big Facebook groups on Berlin startups and run the Women in Tech and Startup Berlin Meetup events.

LinkedIn 

Moritz Arndt // Google Germany

Top Skills:

  • Distribution
  • Monetization
  • Data Analysis
  • Google Shopping
  • Data Feeds
  • Adwords
  • Performance Marketing
  • Export        

Areas of expertise: Online Marketing, Adwords, YT, Google Shopping, Data Feed Management, Internationalisation/export, Mobile UX, Attribution Modelling.

Actual Role: Google Agency Sales Manager. Strategic consultant for top performance Agencies in DE. Constantly aiming towards realizing their potential and supporting their revenue-growth, thus positioning agencies as catalysts for joint growth. Google DACH G-Shopping Specialist.

Before in short: Head of Marketing @Möbelisten (furniture Startup) // Google AM in large client retail segment. Worked very close with Rocket internet and Project A Ventures // Eastern Europe Manager @Don Limon (Exotic Fruit Startup).

LinkedIn 

Christian Angele // DocCheck Guano AG

Top Skills:

  • User Acquistion
  • Product Development
  • Business Development
  • Fundraising
  • Lean Startup Thinking

Full-hearted entrepreneur who has never had a regular job in his life :-) Founded a healthcare startup (doctor ratings portal) and sold it to Yellow Pages Germany.

I am obsessed in delivering the best result possible in everything I do. Love to motivate and inspire people to do the same. All-rounder with expertise in Online, Health, Startup Management, Persuasion, Product.

Google+ LinkedIn Twitter
 

Boutique Day

Bianca Praetorius // Myself

Top Skills:

  • Pitch Coaching
  • Public Speaking
  • Acting
  • Social Media Marketing

Bianca Praetorius is passionate Pitch Coach and Presence Engineer. She is the proud offspring of an All-Tech-Entrepreneur-Family, while personally being an actress by trade.

Since 2012 she professionally coaches Startup-Pitches for european Players including Telekom hub:raum, Wayra germany, hy! Berlin, Next! Berlin, Infoshare Gdansk, EIT ICT Labs, the Google Launchpad, Hardware Hackathon Dublin, Bayer Healthcare Grants4Apps, the Berlin Hardware Accelerator and many others.

#SpeakTheFuckUp #SingYourPitch #ToughLove

Website

Max von Grafenstein // Alexander von Humbuldt Institut

Top Skills:

  • Legal Research
  • Corporate Law                       
  • Intellectual Property

Maximilian von Grafenstein is a doctoral researcher at the HIIG since 2013 and organizes Startup Clinics helping Internet entrepreneurs to develop their business models. His doctoral thesis focuses on the effects of data protection law on innovation processes.

Max is a lawyer since 2010 focusing on copyright, media, data protection and IT law. After professional experiences in media companies as well as a further training program in European film production at the Atelier Ludwigsburg-Paris, Max founded his own startup, the MAUERSCHAU-App, a digital tour guide based on augmented reality. /

Max holds an additional master’s degree in international IP and IT law.

Raffaela Rein // CareerFoundry

Top Skills:

  • Finance Modeling
  • Business Strategy

Raffaela is founder and CEO of CareerFoundry, Europe's largest online bootcamp for learning web development and UX Design. CareerFoundry has raised $1m to date.

Before CF, Raffaela helped found three e-commerce companies for Rocket Internet in South East Asia (in China, Australia, Taiwan) and has consulted companies such as Etsy and Axel Springer as a Partner at Satorion Partners.

Raffaela started her career as an Investment Strategist for BlackRock in London. 

LinkedIn 

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Tim Lydford // Freelancing

Top Skills:

  • Sales
  • Growth Strategy
  • Business Development                            

Tim understands Sales. Having previously worked as a Sales "gun-for-hire" in London, Tim went on to develop the sales approach that helped Airbnb rapidly expand from the US. Since then, he's worked with and consulted for many startups in London and Berlin, focusing on Sales, Growth Strategy and Marketing. 

LinkedIn Twitter

Christian Boas // SME Ventures

Top Skills:

  • Pitch Decks
  • Fundraising
  • Finance
  • Internationalisation
  • Cross Market Adaptation                                   

Christian Boas has been since 2010 in Berlin and became an Associate Partner with the US VC Fund Quorumm Digitial Venture Partners LLC in 2012, where he managed portfolio companies like Ricotio. He is now active with an upcoming new fund called SME Ventures with a focus on digitalising the German " Mittelstand". 

LinkedIn

Christoph Sollich // The Pitch Doctor

Top Skills:

  • Startup Pitches
  • Customer Development
  • Business Development

Christoph Sollich aka The Pitch Doctor is a freelance startup consultant specializing in business model generation, marketing and - obviously - pitching. // After writing his diploma thesis about “Virtual Communities” (old-school speak for “Social Networks”) and a detour through advertising (as a copywriter) he started working in startups in 2007, since 2009 as a freelancer.

After winning multiple “Best Pitch” awards (and very few awards for his ideas!) at hackathons and startup weekends, startups started asking his advice about pitching - The Pitch Doctor was born.

He has since helped 100s of startups with their pitches, also working as a pitch coach/mentor for many accelerators/incubators/startup competitions around Europe and MENA.

In his spare time, Christoph is founder and CEO (Chief Equine Officer) of RydeMyPony.com ("Collaboratively Consuming Ponies Together"), the soon-to-be-IPOed startup mega-success from Berlin (in funding talks with Ashton Kutcher).

Website LinkedIn Twitter

Florian Steger // hub:raum

Top Skills:

  • Venture capital
  • Business strategy
  • SaaS
  • Mobile
  • B2B Marketing                          

Senior Investment Manager at hub:raum, the Incubator of Deutsche Telekom.

Before that, I've been a serial entrepreneur and business angel for many years. I was founder and managing director of Kupferwerk, one of the premier european mobile app development companies, leading a staff of more than 70 employees.

As a business angel and investor, I was involved in the creation of several high-profile ventures (including GameGenetics, Blinkist, Contiamo) and have worked together with numerous other VCs and private financiers.

Website LinkedIn Twitter