Mentors

Google Launchpad Mentors are carefully selected experts in their field and reviewed by our Head Mentors from previous Launchpad events and a committee of Googlers. We do have mentors in the area of Product Strategy, User Experience and User Interface, Technology and Marketing as well as Pitching.

UX/UI Day

Fabián Garzón // Consultant

       Fabian Garzón

Top Skills:

  • User Experience
  • User-Centered Design
  • Design Thinking
  • Problem Solving
  • Usability testing
  • Creative Direction
  • Team Lead

User experience professional, hooked by the startup space since late 2011, learning and doing all he can on product definition and management, passionate about user experience and design, and believer and practitioner of Lean UX and Lean Startup.

 

Google+ LinkedIn Twitter 

Sergio Martínez // Vulcan Estudios 

        Sergio Martínez

Top Skills:

  • Product Design
  • Visual Design
  • Interaction Design
  • UX design / information architecture
  • User Centred Design

Director and UX lead of @vulcanestudios. Father of 2. Passionate about Entrepreneurship and different fields of design applying Methodologies and experimentation.

Interested in: #startups #UX #co-working

Google+ LinkedIn Twitter 

Veronica Traynor // Multiplicalabs

Veronica Traynor

Top Skills:

  • User Research
  • User Experience 
  • Usability 
  • Accessibility 
  • Human-Computer Interaction

Human-computer interaction researcher working in Multiplicalab, Department of Multiplica.

It is web designer and programmer-oriented in visual communication. Veronica worked with the Government of the City of Buenos Aires, where he helped draft the legislation of Web Usability and Accessibility; then he went to work in the private sector specializing in e-commerce and e-banking.

LinkedIn Twitter Website

Mauricio Angulo// Tesseract Space

 

 

Mauricio Angulo

Top Skills:

  • User Experience Architecture
  • Usability analysis
  • Accesibility assessment
  • User experience implementation on mobile devices
  • Content and information flow optimization
  • Design and art optimization

Developer and User Experience Consultant, marketer of a sort, frequent speaker, avid writer and entrepreneur. I start stuff.

Google+ LinkedIn Twitter Website
 

Product Strategy Day

Edgard Duque// Socialatom Ventures

 Edgard Duque

Top Skills:

  • Business Development
  • Business Plan Development
  • Strategy
  • Finance
  • Strategic Planning

Edgard is a business professional with extensive cross-cultural experience and knowledge in finance and business development. As a Business Associate at Socialatom Ventures, he handles the technical aspect of a venture capital fund's operations and works with the company's portfolio of startups.

Edgard possesses diversified experience in investment and private banking in New York City and Miami. Most recently, Edgard acquired significant exposure in the Middle East and India while working for a consulting firm in the Kingdom of Bahrain as its business development manager and consultant across the region.

Duque, received a BA in Financial Economics from the University of Rochester and an MBA in International Management and Finance from the Simon Graduate School of Business. He is fluent in English and Spanish, proficient in French and German, and conversant in Mandarin.

LinkedIn   Twitter
 

Hernán Aracena// Oja.la

 Hernán Aracena

Top Skills:

  • UX
    Metrics: Retention curve (Cohorts)
  • Metrics: Growth curve (Based on Retention)
  • Engagement


Founder of Oja.la 200K students 10K clases USD $615K in investment.

Twitter

Camilo Serna // Consultant

        Camilo Serna

Top Skills:

  • Entrepreneurship
  • Management Consulting
  • Innovation Management
  • Business Strategy
  • Business Modeling
  • Lean Startup
  • Entrepreneurial Skills
  • Project Management
  • Consulting
  • Creative Problem Solving

 

My purpose is to help entrepreneurs and companies to get into sustainable high growth trajectories, solving real problems with powerful innovative solutions. I combine passion with a solid proven methodological and practical background to make things happen.

Google +Linkedin Twitter

 

Jorge Hernández // Socialatom Ventures

        Jorge Hdez

Top Skills:

  • Business Planning
  • Business Analysis
  • Strategy
  • Operations
  • Financial Analysis
  • Financial Modeling
  • Market Analysis
  • Business Development
  • Company Valuation

Jorge is Principal at Socialatom Ventures, a VC firm with presence in Latin America and the US. Previously, Jorge was the CFO of Grupo Torres, a family office from Spain where he supervised a portfolio of investments with a value of EUR 50 million. More recently he worked with LGT Venture Philanthropy, an engagement of the Princely House of Liechtenstein, providing support on the field to its portfolio companies of social impact startups in Colombia and Nicaragua.

He holds a BA in Economics and a BA in Management and Business Administration from Universidad de Granada in Spain, as well as a BA in Finance and Accounting from Leeds Metropolitan University, United Kingdom. In addition, Jorge is a CAIA designation holder, an accredited certification for alternative investment professionals. Jorge obtained his MBA from the University of Chicago, Booth School of Business, where he received the Distinguished Student Award.

LinkedIn 

Andrés Hernández // Google

        Andrés Hernández

Top Skills:

  • Customer Development
  • Strategic Planning
  • Business Development, Sales Management
  • Demand Generation
  • Product Development
  •  Storytelling
  • Inbound Marketing
  • Cloud Computing

Andrés is Program Manager NoLa Region at Google, also Partner and Co -Founder at SCALAB, organization focused on raising the level of mid-level companies to get out of their comfort zone and reach new growing goals. Besides Advisor / Partner at The Influence and Founding Partner at UPE Places which is one of the most recognized startups of higher potential impact by I3 Latam and Demand Solutions IDB.

Passionate on the subject of building strong communities of entrepreneurship which enable valuable linkage among academic, private and governmental areas. Currently with extensive experience and understanding about the challenges the region is facing.On the process of writing two books about Partnership and Competitiveness in Latin America.

Google+ LinkedIn Twitter

Marketing Day

Luis Betancourt // Digital Marketing

Luis Betancourt

Top Skills:

  • Digital Marketing Strategy
  • SEO
  • SEM
  • Web Analytics
  • Social Ads
  • Remarketing
  • Content Marketing

Consultant/Advisor/Speaker in Digital Marketing with a special focus on Search Marketing (SEO and PPC) and Web Analytics.

Luis has been working on the Digital Landscape for more than 10 years with companies like VoiceBunny, Voice123, ProColombia, VisitGuatemala, Bavaria, Colombia's Country Brand, Neumarket, and lots of Startups as a Mentor in Accelerator Programs in Colombia.



Google+ LinkedIn Twitter Website 

Diego Páramo//Google

  Diego Paramo

Top Skills:

  • Company strategy
  • Marketing strategy
  • Customer behaviour
  • Entrepreneurship
  • Online advertising

Diego is currently Senior Sales Manager for Google in Colombia and Co-founder of babycentro.com a retail digital pure player startup. He has been a business executive and Entrepreneur, holds a Bs. in Industrial Engineering, Master in Marketing and MBA. He has experience working with fortune 500 companies in different industries like: Travel, Finance, Tech, Auto, Education, Healthcare, and Government organizations, helping them with their overall business strategies.

Worked in Carvajal developing North/South America and Europe. In Wyeth and Pfizer Pharmaceuticals assumed different challenges in Marketing, Business Intelligence and Supply Chain. Leadership, business strategy, creativity, team building, and entrepreneurial capabilities are some of Diego's working assets.

Google+ LinkedIn Twitter

Angelica Mancilla// Google

 Angelica Mancilla

Top Skills:

  • Marketing Strategy
  • Mobile Marketing
  • Apps ROI
  • Model
    Sales
  • Life Time Value in APPs

Master in International Business Management with 7 years of experience in development, implementation and execution of marketing strategies aimed at compliance with measurable objectives that add value.

LinkedIn 

Diana Reyes // Consultant

    Tifis

Top Skills:

  • Inbound marketing
  • Content marketing
  • Copy
  • Social media strategis
  • E-commerce specialist
  • User experience

I just love technology, startups and digital products. For over 10 years I have belonged to top tech communities and support them in events in Colombia, Mexico and Peru. I started working as a community manager and then I specialized in other marketing areas, like inbound and content marketing. I was part of the founder team of monomi.co in Colombia (e-commerce platform for people without technical knowledge) I'm a public speaker and figure known locally among entrepreneurs, digital marketers, developers, gamers etc.

 

Google +Twitter

Gustavo Alvarado// Google

    Gustavo Alvarado

Top Skills:

  • Social Media
  • Evangelist brand
  • Marketing
    strategy
  • Digital marketing
  • Integrated marketing
  • Market research
  • Strategic planning
  • Process design
  • Design thinking

Gustavo leads Google's marketing efforts to bring Google products to help Colombians and help more businesses grow online. He brings 10 years experience working in Consulting and Internet in Spain, US, Ghana, Chile, Peru, Mexico and Colombia.

Before joining Google, Gustavo worked for Accenture, Johnson & Johnson and Procter & Gamble where he led the creation of new areas like consumer market knowledge and InnovAction. He has worked in one Internet start-up and it is the co-founder of conexionjoven.com. Gustavo holds Bachelors degree in Industrial Engineering, a marketing specialization from Wharton, an MTDB from IE Business School and has been awarded with the Prest&gio, Fundacion Carolina, young talent foundation and Colfuturo scholarships.

 
Google+ LinkedIn Twitter 

Juan Antonio González Lombana // Google

    Juan Antonio Gonzalez

Top Skills:

 

  • Digital Marketing
  • Public Speaking
  • Google AdWords
  • Google Analytics
  • Data Analysis


 

Tech addict and soccer lover. Juan helps training marketing agencies and companies from all circles to create or optimize their digital strategy, especially in digital marketing tools (Google AdWords) and web analytics (Google Analytics), in 2014, he became certified over 1,000 people in these tools.

One of his greatest pleasures in life is public speaking. He learns a lot from each of the people who interact and feed off my lectures.

.

Google+  LinkedIn 
 

Juan Pablo Rojas Parra // Platzi

    JP

Top Skills:

  • Outbound Marketing
  • Strategies
    Analytics
  • Growth Hacking
  • A/B Testing
  • SEO optimization
  • Inbound Marketing
  • Strategies
    AdWords
  • Display Network and YouTube Ads
Growth and Analytics team at Platzi. Outbound Marketing Lead, and digital strategist. I've been a speaker in several technology events such as Software Freedom day, BarCamp Bogotá, FLISoL Bogota, Mejorando.la Conferencia Medellin, CCBOL en Bolivia, Mejorando.la Conferencia Mexico, Web Congress Bogota y PlatziConf Bogotá 2015.

 

Google+ Linkedin Twitter

Karen Acosta // Socialatom PR

    Karen Acosta

Top Skills:

  • Communications & PR
  • Marketing plan
  • Marketing digital

PR & Communications professional with over 9 years of experience. Karen also serves as a mentor to startups when it comes to PR and she runs Socialatom PR in Latin America, managing the offices in Mexico, Colombia, Argentina and Chile.

Prior to working with Socialatom PR, she was an account executive for companies like MTV Networks, Plaza Sésamo (Sesameworkshop), American Airlines Alcatel Lucent, Waze, Google, Xerox, Alcatel One Touch, and Cisco Systems among others.

 

Google + LinkedIn Twitter

Technology Day

Enrique Díaz// DevF

Enrique Diaz

Top Skills:

  • Android SDK
  • UI design for mobile
  • Product Development
  • Go-To Market Strategy

Enrique is a passionate hacker who started coding at just seven years old, and went on to become a professional developer by 20.

In 2009 he started coding in Android SDK and a year later created AndroidTitlan, the most active Android community of Spanish-speaking developers serving over 4,000 attendees so far.

In 2014 he co-founded DevF, the first hacker school in Latin America, which saw more than 60% of participants being hired in the test batch.

Google+ LinkedIn Twitter
 

César Antón Dorantes// 

 

Cesar Anton

Top Skills:

  • Javascript
  • HTML5
  • Non-SQL
  • Real-time data
  • Technical Writer
  • AngularJS
  • Polymer
  • CSS3
  • Data Architecture
  • Big Data Analysis

Cesar is a front-end developer and technical writer who's been a Google Drive Developer Expert since 2013. In his free time he enjoys writing about web technologies; reading about science; and attending tech events as a mentor, judge and speaker.

Cesar is experienced at implementing modern web technologies and standards, and enjoys mentoring new startups about how to find the best stack for their product.

In the past, he worked for eight years as an IT consultant, and currently works as a semi-full stack developer in an education startup.

Cesar studied Computer Systems Engineering at the Universidad del Valle de México. He lives in Bogotá, Colombia, and speaks English and Spanish.

Google+ LinkedIn Twitter

 

Adrian Catalán// Google Developer Expert - Android

 

Adrian Catalan

Top Skills:

  • Android
  • Web Development
  • JavaScript
  • Software Engineering
  • jQuery
  • PHP
  • MySQL
  • Mobile Applications
  • HTML 5
  • Java

I’ve been in software engineering industry since 2005 developing for web&mobile. Currently I’m Google Developer Expert on Android and was Microsoft MVP (2011/HTML5). As GDE, I’ve had the chance to be mobile training facilitator(5 courses) and startup mentor(10 events) in many countries of LATAM also co-organized TEDxUFM (~500 attendees), Startup Weekend Guatemala City (~100 attendees) and Innovation & Technology Forum (~400 attendees)

Google+ Linkedin Twitter

Rosa María Orellana// Consultant

     

Top Skills:

  • Scrum

  • Web Technologies

  • Project Management

  • Financial Analysis

  • Usability Engineering

  • Usability Labs

  • Agile Leadership

  • Digital Marketing

  • Mobile Technology

Computer Engineer with extensive experience in directing projects using Digital Innovation Innovation and Agile methodologies. Certified Scrum Master (CSM, by Scrum Alliance) Certified Scrum Developer (CSD, by Scrum Alliance), Certified Scrum Product Owner (RBSA, by Scrum Alliance), Certified Kanban (LKU, Lean Kanban University). Advanced knowledge of Digital Business Strategy, from the design of the solution to potentiate the business with their customers (Management Indicators, KPIs), Project Management and Mobile Web Technology.

Ability to optimize technology applications according to objective analytical Negocio.Capacidad, knowledge of diverse technologies for building projects and tools for controlling and managing the various projects by. Ability to generate new ideas, important criteria of ux, usability, creativity and innovation applied to the various activities and new product solutions.

Google+LinkedInTwitter 

Francisco Solsona// Google

Francisco Solsona

Top Skills:

  • Google technologies
  • Open source
  • Project management
  • Growth hacking
  • Leadership

Francisco is regional lead for Developer Platform at Google in the northern part of Latam (NoLA), focused on increasing the number of high-quality apps by advocating Google developer platforms and open technologies to developers and entrepreneurs. He executes global programs, and supports dozens of developer, and entrepreneur groups; as well as a network of experts; to promote the growth of local digital ecosystems.

Google+ LinkedIn Twitter 
 

Antonio Guzmán// duCode - GDG Androidtitlan

      Antonio Diaz

Top Skills:

  • Server Side Development
  • Training
  • Google Apps Script
  • Google Cloud Platform

GDG Androidtitlan Organizer, Google Developer Expert for Apps Script and member of duCode.me. I'm a freelancer working with regional Google partners and some local startups.

Google+ Twitter 
 

David Cifuentes// Apes

David Cifuentes

Top Skills:

  • Google Cloud Platform
  • Cloud Computing
  • Google APis
  • Python
  • Scrum

Cloud Solutions Architect. David has a bachelor degree in software engineering and a masters degree in engineering at Universidad de los Andes. For the past few years, he's been developing enterprise software on cloud computing platforms. He is also certified in scrum and passionate about agile methodologies. David is the founder and lead organizer of the GDG Bogotá the Google Developers Group in his hometown. In his spare time he enjoys traveling the world and biking or trail running in the mountains.

Google+ LinkedIn Twitter

Juan Pablo Buriticá // Ride.com

 

Juan Pablo Buriticá

Top Skills:

 

  • Eng leadership
  • Software Sevelopment
  • Automated testing
  • Software Architecture,
  • Engineering Recruiting
  • Product design

Juan Pablo Buritica is the VP of Engineering at ride.com where he leads a distributed team throughout the US and Latin America that is working to reinvent how people commute to work and take 1 million cars of the road.

He has built effective software engineering organizations by emphasizing Open Source software values, technical excellence, trust and empathy.

During his free time, he has organized five software engineering conferences, spoken at multiple events, and led the growth of Colombia’s JavaScript community, the largest Spanish-speaking JS community in the world with more than 3,000 members.

Google+ LinkedIn Twitter