Mentors

Google Launchpad Mentors are carefully selected experts in their field and reviewed by our HeadMentors from previous Launchpad events and a committee of Googlers. We do have mentors in the area of Product Strategy, User Experience and User Interface, Technology and Marketing.

Product Strategy Day

Elina Arponen, Palringo Ltd

Top Skills:

  • Run a startup as a founder-CEO for five years
  • Fundraising
  • Sales
  • Marketing
  • Pitch and product/market validation

Elina used to be the CEO and co-founder of Tribe Studios that was recently acquired by Palringo. Now their team is building games for the Palringo group messaging app. Elina has been working with games over ten years and is the chairman of Finnish Game Studios' Association. Elina has M.Sc. in computer science.

Web site LinkedIn Twitter

Kari Mettälä, Divum Oy

Top Skills:

  • Strategy development and implementation
  • International business development, technology
  • IPR
  • Product creation
  • Company management and leadership
  • Marketing
  • B2B, import-export, channels 

Experienced hands on business executive with long experience of managing companies, taking them to the next level and defining the strategy as well as building up the operations. My specialities are on international business development, project sales, B2B, import-export, channels, technology, IPR, product creation, company management and leadership.

LinkedIn

Petri Lehtipuu, Novetos Oy

Top Skills:

  • Leadership development
  • Business acceleration
  • Practical ways to enhance learning and tools to build high performing teams

Petri helps his clients in the field of leadership development.
He not only has 25+ years’ experience in various manager positions, but also works as licensed business coach (ACC) and has great team facilitation skills. Petri has worked with growth-oriented firms for several years, and works with FIBAN (Finnish Business Angels), in order to develop tools to predict the success of startup companies based on their leadership competences and team performance.

Web site LinkedIn Twitter

Tomi Kankainen, LINK Design and Development Oy

Top Skills:

  • Product and service creation visionary
  • Product management
  • Technology management
  • R&D management
  • Business development
  • Sales on top level management
  • Industrial and UX design
  • Mechanical and HW/SW engineering
  • UX/ICT research, user centered approach
  • Concept design
  • Graphic design
  • Interaction design
  • Project management

My expertise lies on technology and product management, and all aspects of R&D in the fields of ICT and also mechanical industry. My goal is to create exceptional experiences through understanding the real user needs and business coupled with innovative use of technology. I'm currently working as Director of Technology and Development at Link Design and Development Oy, an award-winning product and service design agency. 

Web site LinkedIn Twitter

Ville-Kalle Arponen, Palringo

Top Skills:

  • Leading creative people
  • Intuitive and methodological innovation
  • Games production & design
  • Startup lifecycle for 5years

Ville-Kalle (VK) founded Tribe Studios with other games industry colleagues in 2010. VK was involved in Tribe Studios in a varying founder role making sure that the tribe was working towards a common goal. VK helped Tribe Studios pivot several times until ending up in innovative chat games and getting acquired by the Brittish community chat app Palringo. VK has a technical background but is sliding ever deeper into innovation, design and management.

Web site LinkedIn Twitter

Jouni Lounasmaa, Tuup

Top Skills:

  • Business and service development professional
  • +10 years of startup experience.
  • Business advisor with over 50 software, web 2.0 and high tech start-ups
  • Founder of three start-up companies 

Jouni is a business and service development professional. After graduation he worked at VTI Technologies with several large sensor programs for Smart, Continental Teves and Siemens Automotive. At Technopolis Ventures and Spinno business incubators he worked as a business advisor with over 50 software, web 2.0 and high tech start-ups. He´s the founder of three start-up companies where he worked as CEO, COO and product owner.

Web site LinkedIn Twitter

Marcus Olsson, Technium Ab Oy

Top Skills:

  • Graduated from Singularity University's GSP-class of 2014
  • 6 years as Lead Product Manager at Nokia, and later Microsoft
  • Lead the Product development of the 41MP cameraphone Lumia 1020
  • Strategic advisory & Product Management
  • Have been mentoring companies at Finnish Thinktank "Demos Helsinki"

Marcus is a product manager and an advisor in disruptive innovation. He is the founder of Technium Ab Oy, and an Alumni of Singularity University, where he studied exponential technologies and impact investment. Marcus has worked 6 years at Nokia, and was responsible for the imaging experience of the 41MP cameraphone Nokia Lumia 1020. 

Web site LinkedIn Twitter

Risto Sarvas, Futurice

Top Skills:

  • Service design
  • Customer insights
  • Ideation
  • Business planning
  • Prototyping
  • Pitching
  • Implementation.

Last Spring I built 22 rocket launchers together with pre-school kids. In the winter we built a camera obscura the size of a room. Before those projects I've curated a photo exhibition, turned a solar power plant into a service, and trained close to hundred students and professionals about service design. The rocket launchers were awesome, btw ;)

Web site LinkedIn Twitter

Tuomas Maisala, Spinno

Top Skills:

  • M.Sc.(Tech)
  • Major in digital media
  • Minors in business strategy and telecommunications management
  • Director of Spinno
  • Private start-up advisor
  • Sweat equity investor
  • Coaching and mentoring over 300 different early-stage start-ups
  • Lean startup methods
  • Product-market validation
  • Raising seed funding

Over 15 years of experience in business development and raising funding for high-tech start-ups. In-depth knowledge of public and private funding and entrepreneurship support network in Finland. 

Web site LinkedIn Twitter

UX/ UI Day

Jacob Greenshpan // UX/UX

       Jacob Greenshpan

Top Skills:

  • UX Strategist
  • User Research
  • UX Design
  • UX Lecturer
  • Usability Testing

Jacob has spent the last 22 years building innovative, top-of-the-line UX solutions and applications, after earning his Ph.D. in cognitive psychology and user interface design.

Before becoming an independent consultant, he co-founded two companies: Israel's largest UX design company (UI Ltd.) and Applied Cognitive Engineering, Ltd. (ACE) for cognitive training. In addition to his work as a strategic UX consultant, he coordinates the UX activity for Campus TLV Launchpad, an acceleration program for startups, managed by Google in Tel Aviv. He also leads the UX chapter of the Launchpad program around the world, and lectures at events across the globe.

Web site LinkedIn Twitter

Anna Helminen, User Intelligence

Top Skills:

  • Inspiring but still simple design
  • Combining UX with business strategy
  • conduct and support truly user-centered design

I design better services for tomorrow, with empathy. My driving forces are amazing overall customer experiences, inspiring but still simple design, and combining UX with business strategy. My passion is to conduct and support truly user-centered design. Starting from the basic needs of users, my goal is to understand the customer experience through research.

LinkedIn

Janne LohvansuuUser Intelligence

Top Skills:

  • Digital business strategy
  • Create innovative digital services
  • Design Manager
  • Producer
  • Founder.

Enterpreneur and customer experience mentor with proven track record as a digital business strategist.
Always aiming to create innovative digital services that deliver great experiences, underpinned by a strong belief in the importance of user research in service innovation.
Since starting in the Internet industry in 1994, Lohvansuu have been working in various technology services companies as Design Manager, producer and founder.

LinkedIn

Karri-Pekka LaaksoReaktor

Top Skills:

  • Designing UI's in a systematic way
  • designing functionality and data from scratch in a systematic way
  • Evaluating UI's from paper prototypes to final products
  • Doing field studies (combining user observations & contextual interviews)

Karri’s job is to make sure that the software we’re currently building solves meaningful and financially viable problems. He finds out what parts of the users’ work would benefit most of software support and draws straightforward UI solutions for them. He’s also a passionate developer that loves functional programming and streams. Some of his other interests are backflips and orienteering.

LinkedIn Twitter

Matias PietiläQvik

Top Skills:

  • Designing for mobile
  • Finding a concept that makes sense and implementing it in a way that makes a difference

An engineer who can't code, a designer who can't draw. I've been designing mobile stuff since 2010 for companies big and small and know how to find a concept that makes sense and implement it in a way that makes a difference. 

LinkedIn Twitter

Anu KankainenLINK Design and Development

Top Skills:

  • Strategic UX consulting
  • Service Design
  • User Research and Customer Insight
  • Customer Profiling
  • User-Centred Concept Design
  • Usability Engineering
  • Interaction Design
  • Project Management
  • Sales
  • Team Leading
  • Mentoring
  • Teaching
  • Public Talks

Psychologist and PhD. Almost 20 years of experience in UX. Has worked in the field of mobile gaming, telecommunications, media, retail, industry among others. Besides customer insight she has strong background in user-centred design.

LinkedIn

Janne TompuriAdage Oy

Top Skills:

  • UX/UI design
  • Service design
  • Concept design
  • Interaction design
  • Usability and user studies

Founder and Design Director at Adage, a no-nonsense UX company focusing on user-centered design and research. I am leading a team of talented concept and service designers, UX/UI designers and frontend developers. We work for finance, retail, wellbeing, transport, manufacturing, energy and communications industries. I love to work with creative and inspiring people, and to motivate and guide those who need a nudge.

LinkedIn

Markus BergFuturice

Top Skills:

  • Designing services that succeed
  • Implementing design with seamless cooperation between designers and creators
  • Develop design competence and offering

 

As a Design Director at Futurice, it is my passion to lead a team to create services that succeed. I believe success can only be achieved by seamless cooperation of people, technology and business. None of these have any value without the others.

My core skill is to take the abstract and turn it into something concrete very fast. It is only these concrete embodiments of design that help clarify the ideas, and most of all validate them with people.

LinkedIn

Mikko-Pekka HanskiIdean

Top Skills:

  • Looking at products & services from the user's point of view
  • Ethnographic studies
  • Contextual inquiries
  • Outlining key issues and opportunities regarding the product experience.
  • Advising investors with start up pitch analysis based on the customer experience 

I have the best job in the world. I get to see hundreds of UX/CX design projects every year, which gives me opportunity to identify where the digital world is going and why.
I look at things from the user point of view. New ideas, technologies and services change the way we think and do our daily things. Observing the life reveals the next big things. This all I do for Idean clients be it a start up or a global corporate.

Web site LinkedIn Twitter

Pekka Hartikainen, Decoris

Top Skills:

  • All-around digital designer with a strong business background
  • User interface
  • Interaction
  • User experience
  • Graphic design

Pekka is an all-around designer with a strong business background. He holds two degrees – M.Sc.(Econ.) and MA in New Media and has over ten years of experience in digital media. He has previously run Creative Agengy Bolder Helsinki and worked in Silicon Valley, both as in-house designer and design consultant. Currently, he provides design lead for businesses via his own company.

Web site LinkedIn Twitter

Technology Day

Andres-Leonardo Martinez-Ortiz, Google

Top Skills:

  • Google Regional Lead
  • Focused on driving the success of Google's developer products
  • Works with and supports developer communities, initiating activities that meet the needs of the innovation ecosystem

Andres L. Martinez-Ortiz a.k.a Almo is Developer Program Manager in Google's Engineering. He is focused on driving the success of Google's developer products and the open web by creating a thriving ecosystem of 3rd party applications and businesses built on them. Closely with Product Management, Marketing, PR, Business Development, and other, he works with and supports developer communities, initiating activities that meet the needs of the innovation ecosystem. In addition, he meets with developers and partners in large companies, startups, universities and enterprises, promoting Open standards and Google technologies.

LinkedIn Twitter

Javier Ramirezteowaki

Top Skills:

  • Google Cloud GDE
  • DistributedSystems,
  • Cloud architectures (not limited to Google)
  • Web development
  • Data storage
  • NoSQL
  • Big data
  • Analytics
  • RESTful APIs
  • API usability
  • Search engines
  • Managing development teams
  • Improving development team communications.

Web developer, daydreamer and all around happy person.Interested in all things internet and how it's reshaping our culture and society.

Founder of https://teowaki.com, where teams hang together, collaborate and share information, https://datawaki.com, where you can analyse everything going on in your application the big data way, and https://aprendoaprogramar.com, where children can learn to program

Google Developer Expert and Google Authorized Trainer on the Cloud Platform.

I'm a software engineer (18 years working in IT) with a strong focus on the web (15 years building web applications). These last few years I've been building web applications using Ruby on Rails and Python with a lots of data stores, including Big Data and NoSQL. Before that I used to do technical training, content management, e-commerce and online banking using Java, PHP and C++.

Lasse KoskelaReaktor

Top Skills:

  • Mobile application development across the three platforms (Android, iOS and Windows Phone)
  • Developing apps for leading consumer brands
  • Working and coaching agile development teams
  • Certified scrum trainer
  • Presented at dozens of international industry conferences

Lasse is an omnivore when it comes to technology. His focus has increasingly shifted to mobile platforms and he aspires to become a true renaissance mobile developer, creating smooth and rock-solid apps on anything that has a touch screen.

Most recently he's worked on Android, iOS and Windows Phone apps for leading brands both at home and abroad. Looking further back, Lasse's work experience over the past 15 years includes a mix of frontend and backend development in languages such as JavaScript, Java, Ruby and Scala - plus all sorts of frameworks that were popular at the time.

Aside from technology, he's a Certified Scrum Trainer and occasionally coaches his clients in applying all sorts of methods labeled "agile".

LinkedIn Twitter

Ramon SadornilSports Tracker

Top Skills:

  • GDG organizer in Helsinki
  • Android
  • App Engine
  • Cloud

Passionate Android developer and technology in general.
Organizer at GDG Helsinki and lead Android developer at Sports Tracker.


Always trying to experiment with new technologies and pushing my comfort zone to keep up with new things.

David Gonzalez, Novoda

Top Skills:

  • Android GDE

David is a passionate Technical Product Owner at Novoda, working with the platform since 2009 he's actively involved in the Berlin and London Android community.

Google Developer Expert for Android since 2014, he enjoys public speaking and is always sharing his experiences via conferences, blog posts or open source libraries. 

Ernesto JimenezSlackline

Top Skills:

  • Web
  • Cloud
  • Android

Ernesto started his career as a Lead Developer at a startup while finishing his studies. After that, he has worked as a Lead Developer, Product Manager and CTO at startups and corporations delivering different kinds of products, from web apps to games and APIs.

Recently I cofounded slackline.io, which started as a small side project and is now a startup with big brand customers.

Web site

Kenneth Rohde ChristiansenIntel Corporation

Top Skills:

  • Specialist in mobile technology
  • Specialist in web technology
  • Works on Chromium
  • Co-creator of Crosswalk
  • W3C member and spec writer

Kenneth Rohde Christiansen is a Danish software engineer and architect, specialized in mobile and web technology. Working at Intel out of Copenhagen, Kenneth helps define Intel's strategy and plans regarding the Web Platform, as well as puts it into action.

Works on Chromium/Blink and the Web Platform in general. Co-creator of Crosswalk. W3C member and spec writer: Web App Manifest, Web NFC and much more. 

Panayiotis LipiridisWire

Top Skills:

  • Python
  • App Engine
  • Cloud Storage
  • Datastores
  • Images API

I started as a software developer 15 years ago but after finishing my studies I fell in love with the web technologies and never looked back.

For the last few years I'm working as a web developer with different startups and currently I'm working for Wire. At Wire I'm in the web team building the webapp, website and bunch of internal tools. After spending a lot of time with cloud technologies and answering questions on StackOverflow I became a Google Developer Expert for Cloud Platform in 2014. On my free time I like dealing with open source projects and building working prototypes.

Web site LinkedIn Twitter

Sharif SalahNoctilucent Ltd.

Top Skills:

  • Google Cloud GDE
  • Google Authorised Trainer for Google Cloud Platform
  • App Engine
  • BigQuery
  • Cloud SQL
  • Cloud Storage
  • Compute Engine

Sharif is a Google Authorised Trainer for Google Cloud Platform, and has worked with developers around the world, helping them qualify to develop on App Engine, BigQuery, Cloud SQL, Cloud Storage and Compute Engine.

As a Google Developer Expert, he has worked on a diverse range of activities including public speaking, startup mentoring, video production, and blogging.

Marketing Day

Alfonso Gutierrez, Espoo Innovation Garden

Top Skills:

  • International business development and sales

  • Partner and relationship management with international organizations and companies

  • Assisting startups to engage with global corporates

Alfonso has over 20 years experience in the USA and Finland dealing with international business development, sales and partner management. One of his areas of expertise is to engage, explore collaboration and develop business opportunities for Finnish startups with Fortune 500 and major international companies such as Google.

LinkedIn

Ari HuczkowskiEspoo Innovation Garden

Top Skills:

  • Have been coaching over 50 startups thus far
  • Team building
  • Blue Ocean Strategy
  • International marketing
  • International business

Seasoned startup coach. Focus on marketing, sales, public speaking, team dynamics and BOS-strategy. T-shaped person who has generalist knowledge about nearly everything, MSc in international marketing. Thrives to be a positive force wherever he is.

Web site LinkedIn Twitter

Miia ToivolaNokia

Top Skills:

  • e2e solution
  • Product management
  • Solution development and productization
  • Strategy work
  • Business development and business planning
  • Marketing and business intelligence

Marketing and strategy professional with 15 years of international experience in telecoms industry. Variety of positions in Nokia including marketing, business development, product and portfolio management. Prior to Nokia working as a business developer in a mobile entertainment start up and managing ICT and management trainings. 

LinkedIn Twitter

Markus PessiNovetos Oy

Top Skills:

  • Professional business coach
  • Building high performing teams
  • Coaching/mentoring
  • Management team development
  • Facilitation

I am a passionate organisation developer with close to 20 years of experience. I am particularly interested in building high performing teams. Looking forward to working with you!

Paavo BeckmanStartup Catapult

Top Skills:

  • Founded 5 startups and been CEO & Head of Biz Dev at those
  • Selling products & services
  • Leading teams
  • Direct-2-Fan marketing and sales

Paavo has been a CEO and Co-Founder at many entertainment and tech companies in last 15 years and led teams in San Francisco, New York, London and Finland. He is an expert in direct-to-consumer marketing and sales and evangelist of lean startup methods.

Paavo has lived also in Silicon Valley in California and has been a speaker in many big business conferences in North America and Europe. Both huge corporations and small startups have expressed he is an amazing advisor and sparring partner who can shake brains of many kinds of professionals and can create groundbreaking ideas.

Web site LinkedIn

Tamir Huberman, Yissum Tech Transfer

Top Skills:

  • Social Networks
  • LinkedIn
  • Computer Science
  • Imaging
  • Machine Leaning
  • IT Systems.

Visionary and goal-oriented Business Development Executive & Public Speaker with demonstrated experience in deal negotiations, lecturing, developing, startup company formation and implementation of cutting edge approaches to address business opportunities.

Over 17 years of experience in multidisciplinary fields including major positions in R&D, IP, IT and Business Development. An expert in teaching and training methods for applying Social media marketing approaches for measurable results and company awareness. Connection with tens of thousands key professionals worldwide.

Web site LinkedIn