Frequently Asked Questions 

 

Product Education Sessions (in-person and virtual) are designed to enhance your Google Marketing Platform product knowledge and attendees will leave with a stronger grasp of how to use the products. discussed. Content is best suited for practitioners and end-users.

Marketing Strategy Sessions (virtual and on demand) are designed to deliver thought leadership around Google marketing technologies, products & features to enable digital maturity and customer success. These workshops address the “Why” versus the “How” of our product training offerings. Content is applicable to practitioners & marketers in all roles.  

The only difference between webinar and in-person sessions is that we have eliminated any interactive components as they do not work well in a virtual environment. We do cover the exact same content and still take live questions from the participants. Please note when you sign up, all sessions listed in cities are considered in-person. If you cannot attend in-person, please select the Virtual Product Education Sessions option from the Registration page. 

In the US, we offer frequent courses in New York, Chicago and Los Angeles. In addition, courses are run regularly in Detroit, San Francisco, Austin, Boston, Washington DC, Seattle and Miami. In Canada, we run sessions in Montreal, Toronto and Vancouver. For Latin America, we offer courses in Buenos Aires, Mexico City and Sao Paulo. We are always looking to grow in markets where there is demand, so please share your requests with your GMP contact. For EMEA and APAC, while we do not offer in-person courses in other regions yet, clients, agencies and partners are welcome to join remotely via our webinar series 

This is open to GMP clients that are on contract and have signed Non Disclosure Agreements (NDAs). This includes those that work at agencies, advertisers and partners. All role types, levels and functions are welcome to attend. Unfortunately, we cannot allow prospective customers into the sessions. Due to the nature of the time spent in the products and discussions on forward looking product advancements, we only allow clients in the room on NDA and a contract. 

All existing Google Marketing Platform customers, agency partners and prospective clients are eligible to attend all Virtual Strategic Workshops. Content is applicable to practitioners & marketers in all roles.    

You can find them all on the Course Description page of this site.

Visit our Resouce Library for all on demand content.

The vision of the Learn with Google Marketing Platform program is to be constantly evolving based on client needs. We plan to always launch new modules and simultaneously place others on demand. This allows us time and energy to focus on modules in the curriculum that give you the greatest return. When a module is moved to on demand, we record a webinar version of the module and share it on our YouTube channel: Product Education and Marketing Strategy. If you would like a PDF version of the deck, please reach out to your GMP contact.

The in-person and virtual product education sessions are led by facilitators that are subject matter experts across teams at Google. The virtual marketing strategy sessions include both experts at Google and our Google Marketing Platform Partners.

Registration Instructions:

  1. Please navigate to the Registration page on this site.

  2. Select the offering you are interested in: In-Person Product Education Sessions, Virtual Marketing Strategy Sessions. Virtual Product Education Sessions and On Demand Video Content.

  3. Navigate to the correct city or module and sign up.

  4. You will register on the site and be placed on the waitlist, which means you are securing your “place in line” and will be notified in a few business days if you are confirmed. It is important to note that the courses are first come, first serve and we work our way down the list of those who have registered their interest. Note that you may only be on the waitlist for a short period of time, so don’t be afraid to sign up for a session or multiple sessions denoted as waitlist!

  5. You will also have the ability to edit your registration status at any time. When editing your registration you can remove yourself from a session or register yourself for new sessions that have been scheduled. To do this you will click the registration button and then click “manage your registration and details.”

  6. Please note: While you are not guaranteed a spot on a specific date and time, our goal is to get all of you into a session. As soon as a spot opens up and you are next on the waitlist, you’ll receive an email notification.   

Not a problem at all - we understand schedules change! We simply ask that you unregister yourself from the course. We have extremely high demand so it is critical that you remove yourself from the course as soon as you know you are unable to attend. The next person on the waitlist will be let in. To do this you will click the registration button and then click “manage your registration and details.”

If you are placed on the waitlist it means the course is full at the present time, but you will notified if a spot opens up.

No, you will get an email listing the sessions you are confirmed for and an option to add them to your calendar. You will need to click the “gCal/iCal link” to have the event added to your calendar.   

All emails will come from no-reply-eventsatgoogle@google.com.

We’re here to help! We love that you are so interested that they are willing to jump on a plane, train or go the distance to attend an in-person session! It is first come, first serve, however, we do understand that with travel, you need advanced notice. Please sign up as soon as you can and if you remain on the waitlist for more than 2-3 days, email your GMP contact. They can then get in touch with the Learn with Google Marketing Platform team and we will do our best to accommodate and give as much notice as possible.

Yes! We are always adding more sessions in more cities and virtually. Stay up to date by visiting the Registration page of this site. We are also exploring options to proactively communicate with you to keep you informed

Right now there are no limitations on how many sessions you can choose to attend. If you want to sign up for all modules, that's great! Complete the registration process in your respective city or navigate to virtual sessions to sign up. 

We would love to hear what topics you are interested in as we aim to create 4-5 new modules each quarter. Please reach out to your GMP contact and make a request. They can then share your idea and description with the Learn with Google Marketing Platform team.