Schedule & Course Descriptions

Preparing for the Future of Analytics

March 31st, 1:00 - 2:00pm ET

Join us for a session on the evolution of analytics tools and learn how Google Analytics 4 can help marketers make the most of their data with a privacy first approach and advanced features. We'll start with a keynote presentation, then be joined by GMP certified partner, Cardinal Path, to discuss solutions and key learnings on how to keep up in a constantly shifting industry.

Multi-Partner Orchestration for Executives

May 17th, 1:00 - 2:00pm ET

Digital marketing transformation requires marketing executives to renew their approach to third party marketing service providers or partners. Specifically, executives need to coordinate more partners with more specialisms than ever before to realize the benefits of modern marketing. This course will introduce new research on best practices of multi-partner orchestration, including success stories and learnings from marketers and partners navigating this space. While geared towards executives, all marketers who are interested in supporting their organizations on this topic are welcome.

Driving Growth in a Shifting Privacy Landscape

June 22nd, 2:00 - 3:00pm ET

Understand how users' expectations of privacy are changing and learn about Google's vision of ads privacy. You'll leave with new information on how you can continue to drive growth in your business, deliver on performance and privacy, and be ready for what’s next.