The one topic, which stays relevant despite ever-changing economic conditions and is topical among startups and enterprises alike, is ensuring positive returns of marketing investments. In simple words, how to manage marketing budgets, campaigns, and communication to make sure that one invested euro brings two. Before tackling this challenge, though, another piece of the puzzle must be solved: how to accurately measure the performance of each channel, be it Facebook, Google, radio, TV, or organic. Which channel should be attributed with a sale and which plays the essential part when a customer journey spans across a dozen of them? How to find out where media investments could be lowered without any revenue or brand equity loss. How to use available data to predict the potential return on advertising spends?

In this webinar, speakers will cover the aforementioned challenges and will share how they and other companies are solving them so that you can apply these tactics yourself.

Agenda

16:00-16:30 - Audrius Janulis, Google 

16:30-17:00 - Igor Voičenica, iProspect

17:00-17:30 - Rytis Meškauskas, Tesonet

Every marketing campaign begins with audience definition, segmentation, and a visual message. Unfortunately, in most cases, audience definition is left in the drawer and targeted and reached audience doesn’t even get close to what was defined, segmentation is not used, and the visual element is too generic and is not suitable for the digital environment; such campaigns are deemed to fail.

Learn how to speak to your audience online so that it listens and buys.

  • What are the best audiences strategies for awareness and performance campaigns?
  • How does an audience differ across Search, Display, and Youtube?
  • How are the audience in the Google marketing platform defined and how to target appropriately to reach who you desire?
  • What creatives in digital bring results and which are just wasting your budgets?
  • How does Sonarworks segment and target their audience as well as test communication messages which led to acquiring more than 45 000 music studios and Grammy-Award winning music creators to their product?

Agenda:

16:00 – 16:30 Paula Zeikmane, Google

16:30 – 17:00 Igor Voicenica, iProspect

17:00 – 17:30 Ieva Melke, Sonarworks

Agenda:

15:00 – 15:30 Jessica Leake, iProspet UK

15:30 – 16:00 Mantas Gudauskas, Pierce

16:00 – 16:45 Rolandas Sereikia, Deeper

Digital marketplaces are taking over e-commerce. With more than 60% of digital sales happening on marketplaces such as Amazon and through Google Shopping results, knowing how to effectively present your product, rank in top positions, advertise and optimize becomes a top priority. Learn from Pierce, a leading Moto equipment e-store in Europe how they leverage Google Shopping to boost online sales and what tactic they implement. Jessica from iProspect UK, will share best practices and tactics which help their clients, such as Phillips, dominate Amazon commerce. Strategic guidance and practical proven recommendations guaranteed.

On top of that, we’ll have a special guest, one of the most well-known Lithuanian startups “Deeper” who operates across 30+ markets through a brand e-commerce store, various digital marketplaces and hundreds of offline retails spots. Rolandas will share an amazing “Deeper” story of failures and learnings over the span of 8 years, which only made them stronger. It will be both inspirational and practical for all founders, managers, and marketing specialists alike.  

For every successful global business expansion, having a watertight scaling strategy is vital. Although digital connectivity makes the international market more accessible than ever, exporting businesses are facing various challenges in handling their operations overseas, including scaling marketing activities efficiently, as well as talent acquisition.

During the upcoming webinar you will learn how to plan a successful global expansion strategy and what challenges to expect within your marketing activities while growing rapidly. On top of that, one of the top Latvian startups - Printful will share the story of how their marketing team has transformed during the growth of the company: from one-person team to 50+.

  • What are the proven export strategies? Best practices & insights from Google.
  • What do startups/companies need to do in terms of marketing teams and specialists when deciding to scale and growth to international markets.
  • How to implement a multi-market Google Search ads strategy while remaining profitable?

Agenda:

16:00 – 16:30 Iordanis Papadopoulos, Google

16:30 – 17:00 Aleksandrs Pasters, iProspect

17:00 – 17:30 Raitis Purins, Printful

Our final webinar will tap into the world of digital video. How to drive actions online, while using the power of sight, sound, and motion on Youtube? Paula from Google will introduce you why TrueView for action is an essential prospecting solution, aligned with the marketing objectives of non-brand search or display/social. Povilas from Hostinger will share his experience & lessons learned on how to exploit the full potential of YouTube advertising and how to gain a competitive advantage over other advertisers.

On top of that, we will review the highlights of our previous webinars and recall the key marketing lessons learned from top local startups. Those who have enjoyed or missed our previous sessions will have a great opportunity to get all the practical and actionable ideas shared by previous speakers.

Join us on Tuesday and find out:

  • How do you find consumers with the greatest intent on YouTube?
  • How do you capture & convert their intent into action?
  • What ads perform the best on YouTube?
  • Why YouTube should be a go-to channel when you are in a fierce competition on Google Search?
  • What are the key tips from top local startups that could enable your marketing activities to scale efficiently while going global?