Agenda

Each day of Google Launchpad is dedicated to a different topic, the overall structure remains the same with a focus on 1:1 mentoring sessions

Monday, Dec 7th // Product Strategy

Time Topic Speaker
09:00 - 09:30 Registry / Light breakfast  
09:30 - 09:35 Welcome Francisco Solsona
09:35 - 10:20 Startups introduction   
10:20 - 11:50 Talk: How to build WOW moments for tech startups  Hernán Aracena
11:50 - 12:00 Break  
12:00 - 13:00 Talk: All we need to know about, pitching for investors  Jonathan Lewy
13:00 - 14:00 Lunch                
14:00 - 14:30 Lighting Talk: PR techniques for Startups Mary Carmen Albarrán
14:30 - 15:00 Lighting Talk: Best Practices to improve your results with Google Play Store David Pons
15:00 - 17:00 Networking  

 

Tuesday, Dec 8th // Design Sprint 

Time Topic Speaker
09:00 - 09:30 Breakfast                              
09:30 - 09:35 Design Sprint inside Launchpad Week  Paco Solsona
09:35 - 10:20
Creative User Research
 Veronica Traynor
10:20 - 10:50 Step 1: Understand  Veronica Traynor & Experts
10:50 - 11:05 Coffe break  
11:05 - 12:05 Step 2: Define  Veronica Traynor & Experts
12:05 - 13:35 Step 3: Diverge & Decide  Veronica Traynor & Experts
13:35 - 14:30
Lunch
 
14:30 - 16:20
Advanced Material Design with Andoid SD / Enrique Diaz
 
Google geo APIs (Maps & more) / Gabriel Carvalho
 
________________
 
Fast Prototyping with InVision Selene Castilla & Lulo 
 Developers Enrique Diaz & Gabriel Carvalho UX/UI: Selene Castilla & Luis "Lulo" López
     

 

Wednesday, Dec 9th //  Design  Sprint  

Time Topic Speaker
09:00 - 09:30 Breakfast                              
09:30 - 11:00
Step 4: Prototype
Luis "Lulo" López & Experts  
11:00 - 11:30 Coffee break  
11:30 - 13:00 Step 5: Validate  Luis "Lulo" López & Experts 
13:00 - 13:30 Feedback on New User Journeys  All mentors / Experts
13:30 - 14:30 Lunch  
14:30 - 16:30
Material Design with Angular / Josue Gutiérrez & César Antón
 
Cloud / Antonio Gúzman
_____________________
 
Material Design Deep Dive / Mauricio Angulo 

 Developers: Josué Gutiérrez, César Antón, Antonio Guzmán 

UX/UI: Mauricio Angulo

 

Thursday, Dec 10th // Marketing

Time Topic Speaker
09:00 - 09:30 Breakfast                             
09:30 - 10:00 Inspiration Session Bemena Team 
10:00 - 11:00 Planeación estratégica de campañas de marketing Alan Peralta 
11:00 - 11:15 Coffee break                                                             
11:15 - 12:30 Workshop 1 Brand Personality (Diseño de Personalidad de Marca) Karina Caudillo
12:30 - 13:30 Lunch  
13:30 - 15:30 Workshop 1: AdWords para Startups Juan Antonio González Lombana, Luis Silva
15:30 - 17:30 Workshop 2: Measurement Workshop Zeina Belouizdad

 

Friday, Dec 11th // One-on-one mentorship sessions

Time Topic Speaker
09:00 - 09:30 Light breakfast                             
09:30 - 13:30 One-on-one mentorship sessions  
13:30 - 14:30 Lunch  
14:30 - 16:30 Mentorship sessions                                                             
16:30 - 18:30 Networking & drinks for mentors and startups                  

Block Your Calendar

Dec 7-11, 2015

Venue

Centraal - Zamora 187, Col. Condesa, Mexico City