Mentors

Google Launchpad Mentors are carefully selected experts in their field, they have extensive experience, and many have participated in previous Launchpad events in the region. You're in good hands!

Head Mentors

Our head mentors have several years of startup experience and are experts in their area of mentoring. Additionally they are experienced mentors from previous Launchpads. They helped Google to evaluate startups  and know exactly what the needs of a startups are and how to mentor well.

Francisco Solsona, Google // Design /UX 

Top Skills:

  • Google technologies
  • Open source
  • Project management
  • Growth hacking
  • Leadership

Francisco is regional lead for Developer Platform at Google in the northern part of Latam (NoLA), focused on increasing the number of high-quality apps by advocating Google developer platforms and open technologies to developers and entrepreneurs. He executes global programs, and supports dozens of developer, and entrepreneur groups; as well as a network of experts; to promote the growth of local digital ecosystems.

Google+ LinkedIn Twitter 

Enrique Díaz, Dev.f // Technology 

    Enrique Díaz

Top Skills:

  • Android SDK
  • UI design for mobile
  • Product Development
  • Go-To Market Strategy

 Enrique is a passionate hacker who started coding at just seven years old, and went on to become a professional developer by 20.

In 2009 he started coding in Android SDK and a year later created AndroidTitlan, the most active Android community of Spanish-speaking developers serving over 4,000 attendees so far.

In 2014 he co-founded DevF, the first hacker school in Latin America, which saw more than 60% of participants being hired in the test batch.

Google+ LinkedIn Twitter

Karina Alarcón, Google // Marketing

 

Karina Alarcón

Top Skills:

  • Brand Measurement 
  • Digital marketing
  • Media planning
  • Advertising

Karina Alarcon’s role in Google is Brand Specialist for LATAM. Belongs to the Consumer Solutions and Innovation team that designs brand methodologies based in consumer & market insights. Before joining Google, 3 years ago, she worked 4 years as Creative and Media planner in the agency world, and 2 years as a digital producer, surrounded by digital designers, UX experts and developers.

Passionate about Digital communities, she is also an entrepreneur, as a mezcal brand partner and founder of a non-profit civil association focused in empowering professional women.

Google+ LinkedIn 

David Peña, Centraal // Product Strategy

David Peña

Top Skills:

  • Business Strategy
  • Strategic planning
  • Marketing
  • Negotiation
  • Project Management

Think and act!

Entrepreneurship is the word that defines Peña.

He always is trying to improve the way we live, and  always trying to make the world a better place.

Google+ LinkedIn Twitter Website

Design / UX Experts

Luis López Mendez // 23

      Luis Lopez

Top Skills:

  • Product Design
  • User Experience 
  • Visual Design
  • Pitching
  • Business strategy

Lulo is a Product Designer working at his Design Studio: Twenty-three (23). Before that, he worked at Rdio, the acclaimed music streaming service, leading the company's Marketing and Content initiatives in Mexico. At a young age, he co-founded crowdfunding platform Bandtastic (now closed), to help make live shows from awesome bands around the world.

He's been part of entrepreneurial initiatives such as Wayra Mexico and, 500 Startups in Silicon Valley. He enjoys teaching User Experience and Product Design to young designers and entrepreneurs.

Google+LinkedInTwitter 

Veronica Traynor // Multiplicalabs

Veronica Traynor

Top Skills:

  • User Research
  • User Experience 
  • Usability 
  • Accessibility 
  • Human-Computer Interaction

Human-computer interaction researcher working in Multiplicalab, Department of Multiplica.

It is web designer and programmer-oriented in visual communication. Veronica worked with the Government of the City of Buenos Aires, where he helped draft the legislation of Web Usability and Accessibility; then he went to work in the private sector specializing in e-commerce and e-banking.

LinkedIn Twitter Website

Mauricio Angulo// Tesseract Space

 

 

Mauricio Angulo

Top Skills:

  • User Experience Architecture
  • Usability analysis
  • Accesibility assessment
  • User experience implementation on mobile devices
  • Content and information flow optimization
  • Design and art optimization

Developer and User Experience Consultant, marketer of a sort, frequent speaker, avid writer and entrepreneur. I start stuff.

Google+ LinkedIn Twitter Website
 

Rodrigo Luna, Analytical Lead, Google // UX

      

Top Skills:

  • Digital Marketing 
  • UX 
  • Analytics
  • WebDesign
  • Agile Dev
  • Measurement

I’m the right mix between Engineer, Art Design, Analytics and Management. I like to get challenges in high level because I love to make the difference with the products. I’m focused in the product and my tech-art skills allowed me to reach the most creative and profitable solutions conceptualizing, negotiating and selling ideas internally and externally. I also love numbers, so I like to measure the business in an economic way with deep analysis. 
He's been part of entrepreneurial initiatives such as Wayra Mexico and, 500 Startups in Silicon Valley. He enjoys teaching User Experience and Product Design to young designers and entrepreneurs. 

Google+LinkedInTwitter 

Selene Castilla // The Cocktail

Veronica Traynor

Top Skills:

  • UX Strategy
  • Art Direction
  • UX Management
  • CX

Visual Arts Bachelor, for the past thirteen years has focused on the development of user experiences through methodologies of innovation and design thinking.

She is currently responsible for design and innovation The Cocktail America. He previously held the position of Academic Director of the Master in Business Innovation in Mexico City, and has a Masters in Information Technology for Education.

Google+ LinkedIn Twitter 

Product Strategy Experts

Nuno Neves// Google

 Nuno Neves

Top Skills:

  • Entrepreneurship
  • Startups
  • Business Strategy
  • Management Consulting
  • Strategy
  • Social Entrepreneurship

Sales Director at Google.

LinkedIn

Bruno Rebouças // Google

        Bruno Reboucas

Top Skills:

  • Business strategy
  • Strategic Planning
  • Business Development 
  • Sales
  • E-commerce

 

Strong problem solver, highly analytical, and effective communicator. 

Expert in developing long-term relationships with key stakeholders and building forward thinking data-driven analysis to support selling.

Experience in managing large complex accounts on the baking and digital market industries.

Google+ LinkedIn 

Andrés Hernández // Google

        Andrés Hernández

Top Skills:

  • Customer Development
  • Strategic Planning
  • Business Development, Sales Management
  • Demand Generation
  • Product Development
  •  Storytelling
  • Inbound Marketing
  • Cloud Computing

Andrés is Program Manager NoLa Region at Google, also Partner and Co -Founder at SCALAB, organization focused on raising the level of mid-level companies to get out of their comfort zone and reach new growing goals. Besides Advisor / Partner at The Influence and Founding Partner at UPE Places which is one of the most recognized startups of higher potential impact by I3 Latam and Demand Solutions IDB.

Passionate on the subject of building strong communities of entrepreneurship which enable valuable linkage among academic, private and governmental areas. Currently with extensive experience and understanding about the challenges the region is facing.On the process of writing two books about Partnership and Competitiveness in Latin America.

Google+ LinkedIn Twitter 

Rogelio Cuevas// Centraal

 Rogelio Cuevas

Top Skills:

  • Business model planning
  • Growth strategies
  • Marketing planning
  • Branding and communications
  • Stakeholder alignment

Management consulting professional, with projects in multiple industries, mostly performing analysis and evaluation of business models, both for the public and private sectors.

Google+ Linkedin Twitter

Maximiliano Auer// Google

 Maximiliano Auer

Top Skills:

  • IT / Telco Business Development / Business intelligence
  • IT Strategy
  • Knowledge management
  • Cloud
  • SaaS,IaaS, PaaS
  • IT Based Collaboration
  • Multimedia
  • Machine-to-Machine

Cloud, SaaS, Collaboration, Unified Communications, Multimedia, LTE, Internet of Things (M2M)… All fancy words that everyone uses today, but what they really mean for YOUR business? What are the risks? Which opportunities might you be missing? 

Answering these questions is what passionates me. As an Engineer, I’m close to technology. But as a Master in Business Administration, I love to see how that technology impacts on marketing, operations, your own people, and the development of a business in general (and its finances in particular). This is to really define an IT Strategy.

Linkedin 

Jonathan Pinzón // Green Momentum

        Andrés Hernández

Top Skills:

  • Innovation Management
  • Technology Commercialization 
  • Business Planning
  • Product Strategy
  • Market Intelligence
  • Public Policy

Jonathan Pinzon leads the Energy and Innovation practice at GreenMomentum. His main focus is on market intelligence and advisory services for startups, companies, investors and policy makers on cleantech and energy markets, innovation management and technology commercialization.

 LinkedIn Twitter 

Marketing Experts

Zeina Belouizdad//Google

Zeina Belouizdad

Top Skills:

  • Data driven Media Investments
  • Business Strategy
  • Data Driven UX Optimization
  • Digital Strategy

Performance Measurement Specialist.

As the Measurement Specialist for top Mexican clients, Zeina consults in digital strategy as a whole while using insights from Google Analytics to improve profitability.

Google+ LinkedIn

Mariana Sánchez//Google

   Mariana Sanchez

Top Skills:

  • Digital Marketing
  • Social Media
  • Online Advertising
  • Online Marketing
  • Research
  • Online Publicity

Digital Strategist. Experience in multiple areas of business as Media, Client and Agency.

Managed digital strategy for multiple industries: CPG (Coca-Cola, Sprite, Scotch-Brite, Post-it), Finance (Banamex), Telco (Telcel) and Auto, among others, in Latin American region.

Succesful implementation of Emailing, Analytics and Social Listening platforms

Google+ LinkedIn Twitter

Rafael Andrade// Google

 Rafael Andrade

Top Skills:

  • Business Strategy
  • Product Strategy
  • Marketing Strategy
  • Digital Strategy

As the Education sales lead, Rafa helps all education entities to develop their brand and sales channel strategys.

Seeker of knowledge, always looking for an opportunity to learn in dynamic environments, through encouraging challenges. And believer in the importance of going beyond the greater picture, and understanding the extensive consequential ecosystem of things, and their reciprocal effect on consumer behaviour.

Google+ LinkedIn 

 

Mary Carmen Albarrán, Communications Manager Mexico // Google 

    Karina caudillo

Top Skills:

  • Communicating skills
  • Public Speaking
  • Project & Time management
  • Media relations

Communicating skills, Public Speaking, Project & Time management, Media relations
Short bio: Mary Carmen has always been a huge nerd… even before it was considered cool. This particular trait lead her to go into a world that fascinated her since she was only 3 years old: film. As Editor in Chief of Cine PREMIERE magazine, she remained behind the scenes of the most impressive movies. However, like the good nerd that she is, Mary Carmen couldn’t stand still for long, so she sought new horizons in a small Mexican company called Visionaria Games, dedicated to the development of educational videogames, for which she created a website and a communication strategy. From there, she set out for the biggest challenge of all: to be part of a legendary company, such as Google. And she did it! Now she’s part of the Communications and Public Affairs team, and her inner nerd (and her out one as well) couldn’t be happier. 

Google+ LinkedIn Twitter

Alán Peralta Fernández, Communications Manager Mexico // Google 

    Alan

Top Skills:

  • Marketing Digital
  • Advertising
  • Social Media
  • Media relations
Bachelor of Communication Studies by the Universidad de las Américas, Puebla, with experience in research, marketing and advertising. Has worked in Ogilvy & Mather Mexico and Teran\TBWA in the digital area, helping define strategy and execution for digital campaigns for Gandhi bookstores, Nestlé, IBM and BBVa Bancomer.
 
Co-host for the Mexican agencies chapter of the Google Developer Group.
 

Juan Antonio González Lombana // Google

    Juan Antonio Gonzalez

Top Skills:

 

  • Digital Marketing
  • Public Speaking
  • Google AdWords
  • Google Analytics
  • Data Analysis


 

Tech addict and soccer lover. Juan helps training marketing agencies and companies from all circles to create or optimize their digital strategy, especially in digital marketing tools (Google AdWords) and web analytics (Google Analytics), in 2014, he became certified over 1,000 people in these tools.

One of his greatest pleasures in life is public speaking. He learns a lot from each of the people who interact and feed off my lectures.

Google+  LinkedIn 
 

Karina Caudillo // Google Marketing Expert

    Karina caudillo

Top Skills:

  • Marketing
  • Sales
  • Social Media Marketing
  • Publicity
  • Product Management
  • Market investigation
  • Planning
  • Events logistics and organization

Karina is Google Expert in Marketing, interested in Digital Marketing Strategy

LinkedIn 

 

Claudio Cossio // Nearsoft

 

Top Skills:

  • Business Strategy
  • Public Relations
  • Marketing Strategy
  • Anañytics

Working at Nearsoft Labs in the area Research and Development (R & D) for the enterprise software development Nearsoft. He is co-founder of Interesante.com. Seedcamp mentor, one of the most prominent fund investment in Europe. He wrote the ebook "Startup Guide for ingenious Entrepreneurs" with over 1 million downloads. Graduated from the Technological Institute of Tijuana, did his Masters in Information Security at the Universitad Politecnica de Catalunya and conducted a Diploma in Entrepreneurship at Judge Business School, University of Cambridge. He has worked for companies such as T-Systems Iberia, SUN Microsystems, AppCircus and Smartup in Spain.

Google+ LinkedIn Twitter

 

Luis Ernesto Silva // Google 

    Karina caudillo

Top Skills:

  • Project management
  • Strategic Planning
  • Business Development
  • Digital Marketing
  • Public Speaking
  • Google AdWords
  • Google Analytics
  • Content Management

Engineer by education, marketer by profession. Helped SMEs and agencies in Spain and Latin America http://g.co/ComunidadAdWords and #AdWordsAyuda. I specialize in creating content about Ads Google tecnology. Coordinated the creation and distribution of content marketing experts inside and outside Google. +4 Years experience developing SMEs and Online Business Communities around the marketing and technology. I am passionate about the opportunities and the business and social impact that can generate the development of apps especially for the next 5 billion users connecting to the Internet.

Google+ LinkedIn Twitter

Technology Experts

Josue Gutierrez Hernández // Grupo Modelo

 

Josue Gutierrez

Top Skills:

  • AngularJS
  • Javascript
  • Web Development
  • NLP
  • PHP
  • User Experience

I'm a software developer with experience developing web solutions, for several years I've developed using technologies like php, javascript, go, mongo, c#, gnu/linux. Mix the computer science methods with business solutions is my big motivation

In the last years I've been focused especially in the use of AngularJS and integrating data mining with dashboard that allow to customers get insights from their business, also I'm involved in the AngularJS Mexico Community as main organizer

Google+ LinkedIn Twitter

Diego de Granada, Polymer // Dev.f / Shoe Lovers

 

Josue Gutierrez

Top Skills:

  • Web Components
  • Mobile First
  • Web Apps
  • Responsive Design

Diego De Granda is a web developer and fan of Web Components and Polymer, with experience in Mobile First and Responsive Design Front-end Engineering. He's founder and co-organizer of Google Developer Group Polymer Mexico the first and most active Polymer developers community in LatAm. Currently He works as front-end software engineer in Shoe Lovers, the biggest community of shoe fashionistas in the world with +34,000,000. Also He's a startup reviewer in Hackers and Founders co/op acceleration program. Last but not the least, He's white belt Sensei in DevF - the biggest hacker school in Latin America.

 LinkedIn Twitter

Antonio Guzmán// duCode - GDG Androidtitlan

      Antonio Diaz

Top Skills:

  • Server Side Development
  • Training
  • Google Apps Script
  • Google Cloud Platform

GDG Androidtitlan Organizer, Google Developer Expert for Apps Script and member of duCode.me. I'm a freelancer working with regional Google partners and some local startups.

Google+ Twitter 
 

Gabriel Carvalho, LatAm Sales Engineer // Google Maps for Work

 

Josue Gutierrez

Top Skills:

  • Google Maps API
  • Mapping/Location concepts
  • User Experience
  • Cloud Platform
  • SaaS
  • PaaS Business
  • Strategy/Development
  • IT Strategy Sales

Gabriel Carvalho has a bachelor degree in Geography from Pontifícia Universidade Católica de São Paulo, Brazil and master degree in Geographic Information System (GIS) and Spatial Data Infrastructure (SDI) by Escola Politécnica from Universidade de São Paulo (Poli-USP). He has over 10 years of experience in Mapping&Technology markets offering solutions to verticals as Oil&Gas, Mining, Government, Utilities and Public Safety. He has worked in companies as Emplasa and Sisgraph (Hexagon Brazil) and his current role is Sales Engineer and Business Developer Manager at Google Maps for Work LATAM.

Google+ LinkedIn

César Antón // Technical Writer & Software Developer

 

Josue Gutierrez

Top Skills:

  • Web Components
  • Mobile First
  • Web Apps
  • Responsive Design

Technical writer, conferencist & Web Software Developer passionate about new web technologies, mostly related to HTML5 and webRTC.

 Google+ LinkedIn Twitter