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Learn how to define the purpose of your new business and how it can effectively solve problems in the market. This course will guide you in creating a structured business development process and finding the distinct value proposition for your business.

Master the seven main components of digital marketing and create effective digital marketing campaigns that drive sales and profitability.

Reach, attract and convert new customers using the free Google My Business tool. In this course, we will be sharing best practices on how to make your business stand out on Google Search and Maps.  

Understand the behavior of your target customers better through market research. Discover free and powerful tools such as Google Trends, Consumer Barometer and more.

Social media is a large part of the digital experience. Learn how to create engaging content for social media, and how to communicate to an ever-evolving audience online.