In this first video in a series of six we explain the role of labels in the DoubleClick Search data driven attribution model. We touch on best practices for label creation, label structures and label rules.
Oceanic Airlines is used as a test case and we go through this demo account to show step by step instructions on how you go about setting up Data Driven attribution in DoubleClick Search.
This stage is the most important one in the Data Driven attribution setup and investing eleven minutes in watching this video will help you get the most out of this exciting feature. If this is done well, the next step, creating your DDA