MENA Partners Masters Program


9.30am - 10:00am

Arrival & Event Check-In

10.00am - 10:15am

Welcome Reception | Ice breaker

10.15am - 11:15am

Back to Basics: Recap on attribution with Google

  • Interactive knowledge Quiz on recap on Attribution with Google (Based on pre-read) 
  • Group exercise - best practices on optimization with Data-Driven Attribution  

11:15AM - 12:15am

Attribution exercises for the Pros

  •  Hands-on Group exercise on Attribution Data Analysis

12:15PM - 13:15pm


13.15PM - 13:45pm

Attribution exercises for the Pros

  • Attribution objection handling : How to best respond to typical questions.

13:45pm - 14:25pm

Sneak peak into the future

  • Latest client case studies on Google Attribution 
  • Google Attribution Demo
  • How to get ready for Google Attribution
  • Better Store Visits attribution for all    (Google Ads)
  • Better Youtube reporting for all (Google Ads)
  • Experiments with TV Attribution (Optional)

14:25PM - 14:45PM

PM Break

14:45PM - 15:15PM

Product Spotlight

  • Ads Data Hub

15:15PM - 16:00PM

That's a wrap

  • Next curriculum discussion