Google Malaysia CMO Bootcamp 2018

March 27, 2018 8:00 - 17:30

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Asia School of Business, Kuala Lumpur

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Frequently Asked Questions

Registered to attend CMO Bootcamp 2018? Here’s what you should know. For any other questions, please contact

What is the CMO Bootcamp?

CMO Bootcamp is an exclusive Google-sponsored executive program that will bring together a highly selective group of Marketing Executives from the country's leading brands to a back-to-the-classroom experience to learn, share and be inspired by the fast changing landscape of marketing. Google have partnered with Asia School of Business to co-develop this program to ensure that the content is relevant and applicable to businesses, regardless of industry.

Why is Google supporting this program for its partners?

Google believes in working together to tackle marketing and leadership challenges in Malaysia to drive both innovation and growth.

How long has the CMO Bootcamp been running?

This will be the first CMO Bootcamp run in Malaysia. Previously, we've run the program in the Philippines, Indonesia, and Thailand. And regionally, we ran our 7th edition of the CMO Academy in Singapore last year, which gathered a group of CMOs from across APAC.

Who will attend the CMO Bootcamp?

Marketing leaders from Google’s most valued partners will be invited for this event.

Can I bring other members from my organization?

This program is by invitation only with very limited seats. We regret we cannot add any additional participants to the program. Please note that this invitation is non-transferrable.

Can I attend just part of the program?

We request all participants to commit to the full day of insightful sessions.

Who will be leading the classroom sessions?

We will be joined by leading MIT Sloan and ASB faculty members who will jointly conduct the program with Google executives and industry experts. Collectively they will be sharing their visions and perspectives on the latest digital trends and opportunities. Sessions will be highly interactive and involve group work and attendee presentations back to the group.



What's the dress code?

Dress comfortably. The Asia School of Business building is air-conditioned so you may want to bring a light sweater or jacket.

Please note that sleeveless shirt, round neck t-shirt, short pants, short three quarter pants, slippers, sweaty and soiled sportswear are not allowed at the building.

How to get to the Asia School of Business

By Car: If you are driving, search for 'Asia School of Business' on Waze or Google Maps app. Please note that the visitor's parking is limited at the venue (We highly recommend you take an Uber/Grab)

By Uber/Grab: Select 'Asia School of Business' as the drop-off point in the Uber/Grab app.

What's the parking charges like?

The parking at the Asia School of Business is at a flat rate of RM5/day.