NAB Conference Sessions

Sunday 8 April


IABM Leaders Event (at Avid Connect)

2hrs • Kip Schauer

Google Cloud 

Las Vegas Convention Center, Room N241


Devoncroft Summit: The Business of Media Technology

2hrs • Jeff Kember, Technical Director, M&E Office of the CTO

Next Generation Media Architecture Economics – Driving New Levels of Efficiency through Cloud and Supply Chain Management

Google Cloud 

Wynn Las Vegas 

Monday 9 April


Behind the Technology Driving Change for Broadcasters

40min Panel Session • Shane Peros (host and Managing Director of Global Partnerships at Google). 

What technology and data strategies are driving change for the world’s most innovative content creators? For the second consecutive year, Google is honored to host a frank conversation with four of TVs brightest CTOs to address this question and more. Get a rare behind the curtain look at how these business leaders and their media companies are thriving in the era of digital TV disruption. Learn what’s top of mind this year, and which predictions they made in 2017; fizzled out or came to fruition. 

Las Vegas Convention Center, Room N234-236


Connecting in the Age of Assistance

30mins • Jamie Hirschhorn, Global Product Partnerships  

Google is where the world turns for assistance. We can now address consumer needs across a wider variety of devices and form factors, including voice. With advances in conversational computing, the Google Assistant has made it possible for audiences to interact with content in new ways. This session will provide an overview of the Google Assistant and emerging opportunities in the space.

Las Vegas Convention Center, Room N234-236


Android TV as a Platform for Service Success

40mins • Jon Stewart, Android TV  

A panel of top industry leaders from Google, Amino, Pluto TV and ThinkAnalytic will share their strategic and practical insights into the impact of Android TV on the commercial and operational success of operators and service providers – and how it can bolster subscriber relationships.

Las Vegas Convention Center, Room N234-236


Experiments in Immersive Storytelling with the Google News Lab

30mins • Nick Whitaker, Google

We are in an exciting age of rapid technological change. Innovative forms of storytelling are emerging which allow journalists and newsrooms to reach new audiences, and provide them with opportunities to interact with quality journalism in new and exciting ways. Keeping up with the pace of change can be a challenge, and often creators need guidance on how to get started, and information on what resources are available.

This session will provide you with an high level overview of the Google News Initiative, The Google News Lab, and Journalism 360, a joint initiative in immersive storytelling with the Knight Foundation, Google News Lab and the Online News Association, providing best practices, research and thought leadership on this quickly evolving space.  

Las Vegas Convention Center, Room N257


Evolving the VR Video Toolset

40mins • Ryan Cassidy, Daydream

Virtual reality video lets you experience the world in amazing ways—it can put you in the front row for your favorite band, take you on the field during the championship game, or bring you under the sea to explore coral reefs. However, VR filmmakers still face challenges bringing their stories to the world—cameras are bulky, post-production is time-intensive, and each step can be difficult and expensive.

Google is investing in a range of technologies to address this, empowering anyone - from consumers to professionals - make high quality VR content more easily. Learn about Google’s latest tools and how to get started with Jump and Google’s newest VR video format, VR180.

Las Vegas Convention Center, Room N257

Tuesday 10 April


From Dailies to Post – Machine Intelligence Comes to Video Workflows

40mins • Adrian Graham, Google Cloud

Panel session with HBO, Netflix and Deluxe.

Las Vegas Convention Center, Room N257


The Future of Content Creation with Machine Intelligence

20min • Jeff Kember, Google Cloud

Google senior technologist with a creative bent to deliver a visionary talk about the future of content production with AI, machine learning and deep learning. 

Las Vegas Convention Center, Room N257

Wednesday 11 April


Innovation in the Cloud: Building Comprehensive Media Solutions Brought to you by ETC and Google

35min Panel Session • Jeff Kember, Google Cloud

Join Google Cloud, ETC and industry leaders for an interactive discussion of how media companies can leverage advanced cloud-based solutions to more efficiently scale and build for the future. Topics to be discussed including machine learning, content creation, UX innovations and more. 

Las Vegas Convention Center, Room N257


Live Streaming Today, Its Impact, and Where It's Headed

30mins Panel Session • Bilawal Sidhu, Daydream

Live streaming continues to explode for all stakeholders: content creators, brands, platforms and viewers. This panel of industry experts will cover how live streaming is commanding highly engaged audiences on all platforms and emerging as an impactful strategy for brands and marketers to authentically connect with and engage viewers. Join the discussion on how the market is being fueled by Facebook Live's emergence and where the market is headed with live-streaming now offered by YouTube, Amazon Twitch and Twitter Periscope, as well as what lies ahead in VR. 

Destination NXT SU11416DN


Best Practices In Scaling Live Streaming Where 1M Is The New 100K

1hr Panel Session • Alper Turgut, Google Cloud 

Over the past several years, live streaming has gone from optional to critical, from a revenue opportunity to a revenue stream, from a possibility to a practicality. As viewers continue to shift their consumption habits from traditional television to OTT, media companies continue to look for new ways to reach audiences across all devices. This session will discuss the critical issues affecting the end-to-end live streaming architecture: acquisition, content protection, monetization, delivery, playback, redundancy, latency and discuss best practices in achieving quality at scale.

Westgate Pavillion 3