Performance Guru & Honors

Become a Guru. Boost your career. 

A comprehensive learning program specially designed for agency professionals to master the world of performance advertising and help more clients create amazing campaigns

About Performance Guru
  • Made for agencies. The Performance Guru tracks are specially designed to build performance advertising expertise of agency professionals.

  • Tailored to audience. The program has two distinct learning tracks with tailored content: The Product Excellence Track for account practitioners and the Business Excellence Track for agency planners.

  • Clear progression. Each track is split into three in-person training workshops followed by an online certification across three months: Green, Blue, and Black Belts. Each of these belts is a pre-requisite to the next, creating clear levels to aspire to, leading up to the Performance Honors.

The Learning Path

Green Belt - Month 1 

Green

Product Excellence Track

Business overview and in depth product implementation of the 5 Aces of Performance Excellence. This track will focus on AdWords Practitioners and Search specialists to help them create, optimize, measure and report Search campaigns for their clients

Business Excellence Track

Product overview and translating the 5 Aces of Performance Excellence to business objectives. This track will focus on planners to help them plan for Search as per different business objectives objectives of their clients

Blue Belt - Month 2

Blue

Product Excellence Track

Optimization & measurement for the 5 Aces of Performance Excellence

Business Excellence Track

Simulation & measurement for the 5 Aces of Performance Excellence

Black Belt - Month 3 

Black

Product Excellence Track

Pitch simulation based on a mock brief


 Business Excellence Track

Pitch simulation based on a mock brief

* These are optional live trainings. Participants can choose to take the exam online which will be made available after the live training. Please reach out to your Google representative to learn more.

Please note that in order to progress to the Blue Belt and subsequently the Black Belt levels, you must have completed the Green Belt exam successfuly. 

 

5 Aces of Performance Excellence

We recommend that performance advertising campaigns should be managed in such a way that you get your client’s message out with the best possible ad format, that they always show, with optimal targeting, through automated bidding, and with proper attribution - the 5 Aces of Performance Excellence

Sign up for Performance Guru

Participation is by invititation only. Please reach out to your Google representative to join the program.