Performance Guru & Honors

Celebrating superstars

Recognizing agencies and individuals who have shown innovation and excellence in performance advertising

About Performance Honors
  • Recognize awesome work. We are turning the spotlight on agencies that show exceptional work in performance advertising.

  • Engage and learn. Gather with the rest of the industry at the Performance Honors Ceremony and share insightful learnings with one another.

  • Celebrate excellence. Take an active role in continuously raising the standards for performance advertising in the country.

Honor Categories

Performance Excellence Honors (Agency)

Description

We encourage our agencies and clients to manage their AdWords campaigns in such a way that they get their message out with the best possible ad format, that they always show, with optimal targeting, through automated bidding, and with proper attribution. This Honor is given to the agency division that scores the highest across the following five categories or as we call it, Five Aces of Performance Excellence - Ad Formats, Audiences, Always On, Automation, and Attribution. 

Scoring Mechanism

For the Performance Excellence Honors, an agency division can score a total of 50 points, 10 points in each of the Five Aces of Performance Excellence mentioned above. In each of the participating markets, we’ve set a minimum threshold for each metric, in order to be able to calculate a score. Since the metrics differ by market, your Google Representative will walk you through the exact scoring mechanism for the Honor. 

 
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Industry Rising Star (Individual)  

Description

This honor will recognize an individual who demonstrates exceptional measurable results in performance advertising via paid channels.  Business owners, executives and managers are encouraged to submit nominations for their key team members and/or account leaders who have produced exceptional results within their organizations. Individuals are encouraged to self-nominate. The winner will have demonstrated results and/or made significant contributions towards the execution of meaningful best practices in the performance advertising industry.Please note that agencies must opt in with their Google representative to be considered for this award.

Entry Criteria

  • Submission must clearly define nominee’s role in client campaigns’ search advertising success.

    • For example, was the nominee solely responsible for results? To what extent did they collaborate with others internally/externally? Are they an account manager/director, team/project leader or executive management?

    • Did the nominee present an innovative approach or apply a creative solution?

  • Submission must include specific KPIs/business objectives achieved as a direct result of the nominee’s contribution to client campaign initiatives executed between January 1, 2017, and June 15, 2017.

  • Summary of demonstrated thought leadership and shared knowledge through research/testing, authoritative articles/blog postings, public speaking, corporate training, teaching engagements or similar industry contributions in the area of performance advertising  (including but not limited to search engine marketing, direct response, and display advertising)

  • Nominee must be a full time employee of an agency that has received an invite from Google.

  • Nominee must be a certified Blue Belt as part of the Performance Guru program


Judging Criteria

Criteria % of Score
Rate the innovation and/or creativity demonstrated by the individual 30%
Score the overall results driven by the search advertising initiative 30%
Rate the quality of contributions to thought leadership and trainings (internally and/or externally) shown by the individual 20%
Rate how effectively entry utilized budget and/or/tools/resources? 10%
Did the entry meet or exceed industry standards/best practices? 5%
Rate the degree of technical difficulty or expertise demonstrated 5%

 

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Mobile Performance Advertising Campaign

Description

Recognizes successful and/or innovative campaigns utilizing best practices for search advertising targeting mobile devices and users.

Entrants must demonstrate success in mobile search advertising efforts including but not limited to: mobile device targeting via search-based advertising (including use of mobile ad extensions, retargeting, other) to attract new users and/or improve visibility within location-based search results on mobile platforms. A maximum of 3 individuals from the agency can be nominated per campaign entry.

Entry Criteria

  • Summary of goals, business objectives and conversion metrics achieved by implementing a mobile search advertising campaign

  • Summary of all tactics/initiatives employed, including but not limited to: mobile ad extensions, device targeting, mobile ad formats

  • Summary of resources required for execution -- budget, time frame/project hours, external vendors, tools and platforms utilized

  • Nominee(s) must be a full time employee of an agency that has received an invite from Google.

  • At least one individual on the team of nominees for this category, must be a certified Blue Belt as part of the Performance Guru program.

Judging Criteria

Criteria % of Score
Score the overall results driven by the search advertising campaign 30%
Rate the degree of utilizing best practices for paid search advertising targeting mobile devices and users 30%
Rate the innovation and/or creativity demonstrated by the initiative/team 20%
Rate how effectively entry utilized budget and/or/tools/resources? 10%
Did the entry meet or exceed industry standards/best practices? 5%
Rate the degree of technical difficulty or expertise demonstrated 5%

 

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Innovative Performance Advertising Campaign

Description

Fun, innovative, and well executed performance advertising campaign that focuses on creativity. A maximum of 3 individuals from the agency can be nominated per campaign entry.

Entry Criteria

  • Summary of goals, business objectives and conversion metrics achieved by implementing a search advertising campaign

  • Summary of all tactics/initiatives employed

  • Summary of resources required for execution -- budget, time frame/project hours, external vendors, tools and platforms utilized

  • Nominee(s) must be a full time employee of an agency that has received an invite from Google.

  • At least one individual on the team of nominees for this category, must be a certified Blue Belt as part of the Performance Guru program.

Judging Criteria

Criteria % of Score
Innovation and/or creativity demonstrated by the initiative 50%
Overall results driven by the SEM initiative or team 25%
How effectively entry utilized budget, tools, and resources 10%
How well the entry meets industry standards and best practices 5%
Degree of technical difficulty or expertise demonstrated 5%

 

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Integrated Performance Advertising Campaign

Description

A well executed campaign where at least one other paid channel (online or offline) have been merged together with paid search to achieve greater results. Examples of this could be paid search working with with paid social channels / paid display / affiliate marketing, or any other combination. A Maximum of 3 individuals from the agency can be nominated per campaign entry.

Entry Criteria

  • Summary of goals, business objectives and conversion metrics achieved by implementing SEM and at least one other paid channel for the campaign

  • Summary of all tactics/initiatives, including but not limited to: ad formats and targeting

  • Summary of resources required for execution -- budget, time frame/project hours, external vendors, tools and platforms utilized

  • Proof of effectiveness of meeting objectives and campaign ROI

  • Nominee(s) must be a full time employee of an agency that has received an invite from Google.

  • At least one person on the team of nominees for this category, must be a certified Blue Belt as part of the Performance Guru program.

Judging Criteria

Criteria % of Score
Overall results driven by the SEM initiative/team 30%
Degree of utilizing best practices for paid search advertising along with at least one other online/offline paid advertising channel  30%
Innovation and/or creativity demonstrated by the initiative 20%
How effectively entry utilized budget, tools, and resources 10%
How well the entry meets industry standards and best practices 5%
Degree of technical difficulty or expertise demonstrated 5%

 

 

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Publishing Policy and Permissions

Entries that become winners in the Performance Excellence Awards 2017 will be showcased in various ways. Work submitted must be original and you must have secured rights to submit it.

By entering your work in the competition, Google is automatically granted the right to make copies, reproduce and display the creative materials and case summaries for education and publicity purposes such as but not limited to Think with Google website, Partner Websites, Press Releases, Newsletters, Programming/Conferences and Honors event cermony.

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