Understanding consumer intent is vital to driving business growth. If your marketing strategy does not include intent—the behavior consumers exhibit as they navigate digital channels—you’re missing the opportunity to gain a competitive edge in reaching your best customers.
Join us during Advertising Week New York 2018 to learn how Performics harnesses intent signals to improve business returns and drive business growth.
Agenda
9:30 AM
Networking Breakfast and Product Experience
10:15 AM
Welcoming Remarks
10:20 AM
Predict Intent to Drive Growth
The traditional marketing funnel has been obliterated. Intent is everywhere, and with today’s technology, marketers can predict consumer intent across channels and shape their journey along the way.
10:50 AM
Creating Meaningful and Relevant Brand Assistance in Moments of Intent
Performics’ proprietary research unit with Northwestern University, The Intent Lab, has made them the forerunner in intent-based marketing. Recent consumer studies show brands can drive performance by stitching together signals of intent and assist consumers with better experiences using the appropriate mode of communication (video, text, images).
11:10 AM
Panel: Bringing It All Together
Panelist from Performics and Northwestern discuss what marketers should do now.
11:30 AM
Focus on Customer Value
Marketers should maximize the performance they can achieve with limited resources by ensuring their paid and owned customer interactions produce maximum value. Performics uses data, technology, and talent to uncover consumer intent at every moment to ensure our media and content experiences are more relevant and effective.
12:00 PM
Fireside Chat with Vimla Gupta, Equinox CMO
Intent-Based Planning with Performics through the lens of a client.
12:20 PM
Closing Remarks
12:30 PM
Optional Lunch: Stay and network or take it to go
Speakers
David Gould
Global Brand President, Performics
Dave Tan
Director of Performance Agency, Google
Matt DelRe
Director of Cross Product Solutions, Google
Esteban Ribero
SVP Planning and Insights, Performics
Burcu Agma
Group Director, Performics
Ashlee Humphreys
Associate Professor, Medill School of Journalism, Northwestern University
Scott Shamberg
CEO, Performics
Ryan Sullivan
EVP Performance Services, Performics
Vimla Gupta
CMO, Equinox
When and where
FAQ
How do I get to the event?
85 10th Avenue (between 15th and 16th streets). Enter the building, pass security, and walk up the stairs towards the registration room. Once guests have received their badges they can proceed to the elevator bank.
Can I bring my colleagues or friends to the event?
If other members of your marketing team would benefit from attending, please have them register for the event separately.
What's the dress code?
Business casual works fine.
Where do you recommend I stay?
The Standard, High Line (212.645.4646), Dream Downtown (212.229.2559), and Gansevoort Meatpacking (212.206.6700) are good options as they are conveniently located near Google New York.
What if I can no longer attend?
In the event you can’t make it and have already registered, please cancel your registration so we can open your spot to those on the waitlist.
Still have questions? Send an email to performics-presents@google.com