Ishan Chatterjee - Director, Google Play EMEA

Kobi Glick - Product Manager, Google Play

Quality over quantity: why quality matters

Alexey Kokin - Partner Development Manager, Google Play

Riccardo Govoni - Engineering Manager, Google Play

Hear how leveraging the latest on Android Vitals, Material Design and other app quality best practices can help you improve your user experience, engagement and retention.

Derisk your game launch

Iky Sandorffy - Head of Google Play Apps & Games BD, Middle East & Africa

George Abramovici - Business Performance Director, King

Jens Begemann - Founder & CEO, Wooga

Saad Choudri - Chief Commercial Officer, Miniclip

Sergei Zaitsev - Business Development Director, Playrix

Building games is an increasingly riskier and expensive proposition. Google Play has tools to help derisk the launch but can the launch be derisked through the development process?

In this session top developers will share how their games are built, soft launched, and how they make the decision on whether to worldwide launch.

Self driving apps: use machine learning & artificial intelligence in your apps 

Albert Reynaud - Partner Development Manager, Google Play

Daniel Zohar - CTO, Memrise

Harsimrat Sandhawalia - Computer Vision Engineer, EyeEm

Hear examples and practical advice from developers who are already successfully using Machine Learning and Artificial Intelligence to improve the performance of their apps, helping them with onboarding, engagement and churn reduction.

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Increasing conversions & growing engagement instant-ly 

Raj Ajrawat - Head of Social & Communication Apps Business Development, Google Play

Jean Okęcki - Product Manager, LaFourchette

Now that Android Instant Apps is publically available to all developers, we will showcase some of the best experiences from our early adopters and will discuss how these implementations are helping them increase their conversion, user growth and engagement.

A (YouTube) video is worth more than a thousand words

Tobias Knoke - Partner Developement Manager, Google Play

Mickey Elimelech - CMO, Space Ape Games

Paul Gouge - CEO, Playdemic

Hear from top developers who are designing their games to be successful on YouTube and how they work with influencers to turn them into their best fans and ambassadors.

Building apps for the Google Assistant

Laurence Kozera - Strategic Partner Development Manager, Global Product Partnerships

Ben Schuman-Stoler - Head of Audio, Blinkist

How can you as an Android developer evolve your services into conversational experiences? Join the Google Assistant team and Android developers who have built apps for the Assistant, to review everything from high level user interface design for the platform to implementation details.

Google  Play Console - App quality / Android Vitals

Following the App Quality session in the Apps Track, get together with our team of experts and other developers interested in the topic to continue the conversation about how to improve your app quality and leverage Android Vitals. Fully booked now.

Google Play Console - New title launch

Get together with our team of experts and other developers interested in the topic to join a q&a how to successfully launch a new app or game. What tools are already available to developers today, and what other tools developers need to boost the success of their launches. Fully booked now.

Account for the irrational: how to use behavioural design to increase app engagement

Jeni Fisher - Partner Development Manager, Google Play

Antony Ribot - Co-Founder & CEO, ribot

Understanding what influences user behaviour can empower developers to design more engaging and effective app experiences.

In this session, Antony from ribot will share the basics of behavioural design and real examples of applied insights from behavioural science and consumer psychology.

Identifying anti-patterns in game data

Adam Carpenter - Head, Developer Business Growth, Google Play

In this session we will explore a number of negative monetization, engagement and installs performance signals which you can identify in your own data.

We will cover several specific examples including how to find these signals, what they mean, and broad approaches for how to improve upon them.

The next wave of immersive computing 

Greg Ivanov - Partner Development Manager, Google Play

In this session we will share our vision in immersive experiences such as virtual and augmented reality.

We will discuss our latest product releases as well as best practices and experiences by some top apps and games developers.

Android Instant Apps

Following the Android Instant Apps session in the Apps Track, get together with our experts and other developers interested in this technology to continue the conversation about best practices and successful implementations. Fully booked now. 

Google Assistant

Following the Google Assistant session in the Innovation Track, get together with our experts and other developers interested in this technology for a discussion on building conversational experiences using VUIs and other technologies. We want to hear about your experiences and future plans with the Assistant and Actions on Google, and will be able to share a little bit about the future with you. Fully booked now. 

Mind the generational technology gap

Mohammad El-Saadi - Partner Development Manager, Google Play

John Kneeland - Product Manager, Bumble

Kemal Ugur - Co-Founder, AVCR

Rojahn Ahmadi - Founder, NeuroNation

Today’s developers need to address a widening generational technology gap from the younger digital and social natives to older digital immigrants.

Find out how top developers are building their apps in consideration of the shifting needs and behaviors of their audiences and balancing the product needs of their different demographics.

Lost in Liveops. Translating Japanese LiveOps into lessons for Western markets

Chongsa Kim - Head of Japan Games Business Development, Google Play

To find success in the mobile gaming market, LiveOps is one of the key elements you cannot ignore as a way to drive user engagement and monetization. LiveOps is especially important to win in Asia and building the right LiveOps strategy is a big priority for Asian game developers.

In this session, we are going to explore the latest trends of LiveOps in Japan, one of the largest mobile gaming markets in Asia, and share key insights and best practices learned from there.

The reality of virtual reality 

Greg Ivanov - Partner Development Manager, Google Play

Bradley Crooks - Head of Digital Entertainment & Games, BBC

Kay Meseberg - Head of VR/360, ARTE

Peter Stahl - Games Producer, Resolution Games

Top developers who have built the latest best-in-class virtual reality apps and games will discuss what it really takes to create these experiences.

Go Global: Central Eastern Europe

Interested in distributing your app or game in CEE? If so, learn key tips and get your questions answered by Google Play experts in the region. Fully booked now. 

Manage your CEO: how to avoid opinion-based product prioritisation

Tamzin Taylor - Head of Google Play Apps BD, Western Europe

Jon Butterfield - Head of Growth, 1Tap

Kristina Narusk - Head of Product, Memrise

In a competitive marketplace, developers that adopt a long-term approach of continuous improvement in app quality, content, and value win. Regardless of the platform, data is at the core of their decision making process - does a new feature launch, or go back to the drawing board? 

Find out how top developers are approaching experimentation, and using data to reduce the risk of failure, and achieve business success.

There's a little competitor in all of us

Romain Mardot - Partner Development Manager, Google Play

Many developers assume competition is strictly overt, head to head competition which doesn't necessarily fit with most game types.

Hear how top developers of all types of games - from casual to hard core - leverage the 'competitive itch' in all of us to drive engagement, monetization, and product longevity.

From "copy to China" to "copy from China"

Lei Zhang - Head of Google Play Apps & Games BD, Greater China

China has shifted from a country that copies ideas from the West to a tech, innovation and creativity powerhouse.

In this session we will explore the latest innovations in China's tech space and its global influence.

Go Global: Middle East & North Africa

Interested in distributing your app or game in MENA? If so, learn key tips and get your questions answered from Google Play experts in the region. Fully booked now. 

LiveOps

Following the LiveOps session in the Games Track, continue the conversation about LiveOps best practices and successful implementations. Fully booked now. 

Outsmarting subscriptions: solutions to common subscription challenges

Niko Schröer - Partner Development Manager, Google Play

Subscription businesses are complex and running them is not always easy. In this session, we will propose smart solutions to common challenges developers with subscription business models can face. Come and join to find out how you can make your subscription business more successful through practical product and UI solutions.

Playing with games lifetime value

Ignacio Monereo - Partner Development Manager, Google Play

This is an analysis on how top games developers calculate LTV segmenting by business model and genre.

We will cover the most frequent resources and tools used in the calculation as well as best practices around LTV both in its calculation and practical usage. 

Impactful research methods to supercharge your app or game

Ross McLachlan - UX Researcher, Google Play

Creating a user centered, high quality app sounds easy but it can be difficult.

Harnessing the latest research methods from the Google Play team, we will share methods & experiences that can have immediate impact on the quality and experience of your app or game.

Go Global: APAC

Interested in distributing your app or game in APAC? If so, learn key tips and get your questions answered from Google Play experts in the region. Fully booked now.

Driving conversions on Android apps

Jakob Kalbfell - Partner Development Manager, Google Play

Niklas Jansen - Co-Founder, Blinkist 

Andrea Trocino - Director of Technology - Web and Apps, ASOS

For many developers in the ecosystem driving conversions is the ultimate goal as well as the toughest challenge.

In this session some top app developers will share their experiences, best practices and learnings around optimizing their products for conversions.

Mind the gap. The future of mobile games

Tobias Knoke - Partner Development Manager, Google Play

"History doesn't repeat itself, but it rhymes"... How did games evolve on PC, console and mobile so far? What insights can we gain from that to predict how mobile gaming is going to evolve?

We will explore the most interesting trends in games and share our view on where these are taking us.   

Of flying Lamborghinis and gummy bear robots: designing the future of our dreams 

Franz Blach - Design Director, IDEO

Fabian Herrmann - Senior Design Lead, IDEO

Emerging technologies such as VR, AR, Assistant, and Instant Apps present exciting opportunities for the future. But where do you start? How does all of this fit into your business? Learn from human-centered design firm, IDEO, how tapping into users’ imaginations can inspire you to create new products and services that have the potential to deliver real value. 

Games subscriptions

While subscriptions have great momentum in the apps space, games are still dominated by other business models. Is this "working as intended" or a missed opportunities for developers? What could a successful subscription business for games devs look like? Join the discussion to explore these questions. Fully booked now.