Playtime is a multi-track event with several parallel sessions for you to join the ones that you're most interested in. Our team, top developers and industry experts will share best practices for success on Android and Google Play through plenary sessions, apps and games breakouts, product and business focused presentations and group discussions, as well as 1:1 meetings with Google experts.

You can now explore the sessions and Google speakers scheduled for the main stages. Topics and registration for more sessions will be announced soon. 

In addition to these, you will also be able to experience our latest demos and technologies at the Playground.

09:00 - 10:00 Registration & Breakfast
10:00 - 10:10 Welcome to Playtime
10:10 - 10:30 Keynote - Speakers TBA
10:30 - 11:00 How to quickly understand if your app is good or bad, and why you should care (click arrow to unfold details)

Fergus Hurley - Product Manager, Google Play 

Through Android Vitals you can quickly understand the technical performance of apps and games. Learn how you stack up against your competitors and drive your KPIs through investing in performance.

11:00 - 11:30 Embracing the Android App Bundle and app modularization (click arrow to unfold details)

Kobi Glick - Product Manager, Google Play

Google Play users care deeply about the size of apps and games, so you should too. Hear more about our latest announcements and see examples of how developers are successfully using the Android App Bundle and dynamic features.

11:30 - 12:00 Break
12:00 - 12:30 Sessions - Apps & Games tracks (click arrow to unfold details)

APPS

Developing apps that are inclusive and accessible for all users

Maxim Mai - Partner Development Manager, Google Play

Brandon Barras - Partner Development Manager, Google Play

Catering to a broad audience includes people on Android and Google Play who may have some form of disability. Learn about best practices and available tools to make your app more accessible on Play.

GAMES

Transforming game discovery with Google Play Instant

Jonathan Karmel - Product Manager, Google Play

Alasdair McMaster - Partner Development Manager, Google Play

Learn how game developers are succeeding with Google Play Instant, the best practices for designing, building, and optimizing your Instant game, and new ways Instant will help users discover your games.

12:30 - 13:00 Sessions - Apps & Games tracks (click arrow to unfold details)

APPS

Optimizing for sustainable app engagement

Jeni Fisher - Partner Development Manager, Google Play

Discover how to predict the building blocks of sustained app engagement with real-life app case studies. This session will arm you with ways to deliver success for both your business and your users.

GAMES

Understanding the full value of influencer content for games

Tobias Knoke - Partner Development Manager, Google Play

Developers are spending $400m/year on influencers, yet little is known about the value of this channel. Hear our latest insights on attributing influencer content & what they mean for your strategy. 

13:00 - 14:00 Lunch
14:00 - 14:30 Sessions - Apps & Games tracks (click arrow to unfold details)

APPS

Session to be announced.

GAMES

New monetization trends to diversify your games revenue

Adi Haddad - Partner Development Manager, Google Play

Hear how you can grow your revenue sustainably by diversifying your monetization strategy through subscriptions and rewarded ads, or, if your business is currently ad supported, by successfully transitioning to also include in-app purchases.

14:30 - 15:00 Sessions (click arrow to unfold details)

APPS

Subscription apps: how do you measure up? 

Niko Schröer - Partner Development Manager, Google Play

In this data-driven session, we will provide first-of-its-kind benchmarks for subscription funnel metrics. See how you compare and where & how you can improve to make a meaningful impact on your business.

GAMES

Signs & signals of sub-optimal game monetization

Adam Carpenter - Head, Developer Business Growth

Learn about key data signals to help identify if your game's in-app purchase monetization is underperforming, as well as strategies for improving buyer conversion and revenue growth.

15:00 - 15:30 Break
15:30 - 16:00 Winning in emerging markets (click arrow to unfold details)

Mohammad El-Saadi - Partner Development Manager, Google Play

Emerging markets are the next growth frontier for developers, but to succeed you need to adapt. In this panel, top developers will cover best practices for succeeding in these regions.

16:00 - 16:30 Guest speaker to be announced
16:30 - 17:00 Guest speaker to be announced
17:00 - 17:05 Wrap up
17:05 - 19:00 Happy Hour