In the roundtable sessions, you will get together in small groups to share experiences with each other, focusing on various business related topics.
There's no need for you to sign up beforeand as we will help groups of about 10 people to form on the spot.
Each session will last up to 90 minutes, taking into consideration that it may take a little time to help bring you together. Note these happen in parallel to other apps/games breakouts (see agenda).
Each group will be hosted by a Googler who will help keep conversations on topic, but don't expect any official presentations by either our team nor other developer participants. These are just open conversations so we can all learn from each other.
If you are planning on joining one of these sessions, take some time pre-event to think about experiences that you may want to share or discuss with your group. Below are more details about the session topics get you started.
11.30am to 1:00pm
Games roundtables
Pick one of these 3 topics to discuss:
Game development on Android
Get together with other games developers to discuss how you approach the early stages of game development, such as game economy design, prototyping, greenlighting features, and deciding when it is ready to launch.
Where: Green roundtable spaces. The meeting point will be the Green Garden.
Google hosts:
- Dmitri Martynov - Head of Apps & Games Business Development, Russia & CEE, Google Play
- Iky Sandorffy - Head of Apps & Games Business Development, Middle East & Africa, Google Play
- Romain Mardot - Partner Development Manager, Google Play
- Ade Oshineye - EMEA Regional Lead, Partner DevRel
Pre-launch best practices
Get together with other game developers and share your pre-launch experiences and best practices. You will discuss your experiences with pre-registration, how you use pre-reg rewards to incentivize your users, and your key checkmarks when activating your audience before launch. Share your experiences in what you are doing to drive engagement with your title in the run up to launch.
Where: Red & Blue roundtable spaces. The meeting point will be the Red Garden.
Google hosts:
- Alasdair McMaster - Partner Development Manager, Google Play
- Alexey Sobolev - Partner Development Manager, Google Play
- Emily Putze - Partner Development Manager, Google Play
- George Yousling - Partner Development Manager, Google Play
Building & growing in-app purchase teams
Get together with other game developers and discuss how to build and grow a team that can develop and manage a successful IAP game. Which skills are needed, who should you hire, how should you structure the team, and which processes should you put in place?
Where: Yellow roundtable spaces. The meeting point will be the Yellow Garden.
Google hosts:
- Adi Haddad - Partner Development Manager, Google Play
- Adam Carpenter - Head of Developer Business Growth, Growth Consulting, Google Play
- Chetan Maddipatla - Head of Apps Consulting, Growth Consulting, Google Play
- Howard Chen - Developer Growth Consultant, Google Play
2pm to 3:30pm
Apps roundtables
Pick one of these 3 topics to discuss:
What's next for app monetisation?
Get together with other app developers and discuss how will/should the subscriptions business model develop in the future. What are the user demands that are currently unaddressed / hard to address? How should subs be combined with other models such as IAP or ads, now and in the future?
Where: Green roundtable spaces. The meeting point will be the Green Garden.
Google hosts:
- Niko Schröer - Partner Development Manager, Google Play
- Sam Tomolei - Partner Development Manager, Google Play
- Carol Soler - Partner Development Manager, Google Play
- George Audi - Business Development, Media & Entertainment
Tactics for long term app engagement & retention
Are your most engaged users also loyal? Get together with other app developers to share and discuss actionable insights about the line between long term engagement and user loyalty. What feature-related tactics you can apply to increase in-app loyalty? When does users loyalty cross the boundaries of your service and attributes to your brand?
Where: Red & Blue roundtable spaces. The meeting point will be the Red Garden.
Google hosts:
- Alon Chikorel - Partner Development Manager, Google Play
- Jeni Miles - Partner Development Manager, Google Play
- Robert Andrae - Partner Development Manager, Google Play
- Alyssa Perez - Developer Growth Consultant, Google Play
Re-engaging lapsed users
Get together with other app developers to discuss methodologies to reactivate lapsed and churned users. How do app developers measure disengagement? What are the most effective resurrection channels and tactics? What are best practices for re-onboarding reactivated users?
Where: Yellow roundtable spaces. The meeting point will be the Yellow Garden.
Google hosts:
- Chetan Maddipatla - Head of Apps Consulting, Growth Consulting, Google Play
- Iky Sandorffy - Head of Apps & Games Business Development, Middle East & Africa, Google Play
- Alexey Kokin - Partner Development Manager, Google Play
- Lena Katib - Partner Development Manager, Google Play