The publishing ecosystem in Nigeria has grown significantly over the past few years. The growing adoption of smartphones and steady improvements in connectivity have provided new opportunities for the next generation of digital entrepreneurs. In our Publishing Keynote you will hear from Google’s Senior Management on how we are planning to address some of the local challenges and how we can help companies of every size grow their digital business. We will be sharing the latest product updates and trends from Nigeria and the continent more broadly.
2.00pm - 3.00pm
How to make $ with Google
Learn from the best in the industry how to build an online business and earn $ using Google AdSense. Which ad formats work best, how to optimise my site for the highest return on my investment and what are the latest trends in advertising.
3.00pm - 4.00pm
Capturing your audience on mobile
Mobile sites are the online face of any business. Learn more about the benefits of faster page rendering and content delivery, mobile best practices, and the free Google tools available to help you improve your mobile site.
4.00pm - 5.00pm
Storytelling & content creation
Creating captivating and engaging content is the bread and butter of every publisher. At the same time it is one of the most difficult things to succeed in. Especially given the fast-changing landscape of user behaviour, technology adoption and platform integration. Learn about the Google tools and best practices that can help you tell your story and present it in the most compelling way.