Understand digital disruptions within and outside retail: what has changed and what has ‘not’ changed

To be read before class: Telenor: Revolutionizing retail banking in Serbia - Digital transformation of the customer experience

Optional readings:

The building blocks of digital transformation: Intelligence, Integration and Impact

Driving B2B digital transformation through customer-centricity

Pull value creation and capture through digital analytics: collecting data and connecting people

To read before class: Ombre, tie-dye, splat hair: trends or fads? “Pull” and “Push” social media strategies at L’Oréal Paris

Optional readings:

Integrating digital intelligence into brand strategy

Leading effective insights and brand strategy in a digital world: the 4S framework

Push value creation and capture through digital leadership: from pipeline to platform thinking

To be read before class: Transforming luxury distribution in Asia: Bluebell’s makeover in the face of digital disruption

Optional readings: Revolution in B2B retail: from perfume to platform economy