Pre-Work

DAY ONE  |  Wednesday 16th January 2019

Uberization of Retail	Telenor – Revolutionizing Retail Banking in Serbia – Digital Transformation of the customer experience, Joerg Niessing, Hilke Plassmann, INSEAD, 2017.
Collecting Data to add value to your business strategy	To read before class : Case: Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris, David Dubois, INSEAD, 2014.
Optional readings	Integrating Digital Intelligence into Brand Strategy, David Dubois, INSEAD Knowledge, February 2016. Leading Effective Insights & Brand Strategy in a Digital World: the 4S Framework, David Dubois and Gilles Haumont, European Business Review August 2018.

DAY TWO  |  Thursday 17th January 2019

Reinvent your leadership in the wake of platform business

Transforming luxury distribution in Asia: Bluebell’s makeover in the face of digital disruption, David Dubois, Frederic Godart and Jean Wee INSEAD case 2018. The Building Blocks of Digital Transformation: Intelligence, Integration and Impact, David Dubois, European Business Review, September 2016.