Google Ads
Expand your product's reach
Getting started with Google Ads
Overview
Are you looking to launch Google Ads campaigns? Maybe you’ve set your account up and want to make sure the structure is correct. This session will explain the theory of quality score, and explain how to get the most from your Google Ads activity. During this session, we will discuss how to build your campaign structure according to best practice, and the best approach for creating keyword lists, writing ad copy that will appeal to both users, and the Google auction. We will also review landing page requirements, and explain how to ensure your landing pages are set up for success.
Course agenda
- Keywords list explained and keywords settings
- How to create successful ad - best practices
- Landing Pages - understand the critical element for success or failure of Ads campaign
Who should attend
Any startup founder who wants to promote their services or products through Google Ads.
What you’ll gain
The knowledge required to create a sound campaign structure to lay the foundations for a successful Google Ads account. This course is a part 1 out of 4 on Google Ads.
18th February 2021 3pm-5pm
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How to Manage Google Ads Effectively
Overview
During this session, we will review key Google Ads metrics, and the interdependent relationship between them. We will walk you through the campaign creation process, and how to use Google Ads conversion tracking to measure your performance. Discover the settings and tools available to make sure your campaigns are set up to meet your objectives.
Course agenda
- Most important metrics and how to understand them
- Creating the first campaign in Google Ads and setting conversion tracking
- Most important settings and tools to start with (walkthrough interface)
Target audience
Any business or startup owner who wants to promote their services or products through Google Ads.
What you’ll gain
The knowledge required to build Google Ads campaigns, and use the tools and settings available within the interface to manage your campaigns efficiently and accurately.
This course is a part 2 out of 4 on Google Ads.
18th March 2021 3pm-5pm
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How to advertise on YouTube
Overview
Want to learn how to promote your brand on YouTube? This session will look at the YouTube platform, explore the opportunity it presents, and show you how you can use Google Ads to exploit these opportunities for your campaigns. This session is all about getting to know the opportunity Google Ads can provide for your YouTube campaigns. We will explore the most important ad formats, targeting settings and the most important settings to help you on your way to creating your first campaign.
Course Agenda
- YouTube as a marketing platform
- Ads formats and targeting
- Setting up your first campaign
Target Audience
Anybody who wants to learn how to get started creating their own ads to drive awareness and sales through YouTube.
What you’ll gain
The knowledge to plan and create Google friendly content that will help you to reach the customers you want to connect with.
This course is a part 3 out of 4 on Google Ads.
6th April 2021 3pm-5pm
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Reach more users with Google Display Network
Overview
This session will look at the Google Display Network and help you to unlock all of the opportunities it presents to reach users as they browse their favourite websites, videos and mobile apps. Learn about the Google Display Network, the size and the opportunity it presents for display advertising through Google Ads. We will explore what makes up the Google Display Network and the targeting features and ad formats you can use to reach your campaign objectives.
Course agenda
1. What is the Google Display Network?
- The Google Network
- The Google Display Network
- What is Google AdSense?
2. Planning your first campaign
- Targeting features
- Ad formats
- Campaign objectives
3. Important metrics
- The most important metrics for Google Display campaigns
Who should attend
Anybody who wants to understand how to get started in creating display ads and use the reach of the Google Display Network to amplify a brand.
What you’ll gain
The knowledge to plan and create Google friendly content that will help you to reach the customers you want to connect with.
This course is a part 4 out of 4 on Google Ads.
Google Analytics
Use data to better understand your customers
Join a session here.
The Most Important Google Analytics Reports for your Business
Overview
This session is all about getting to grips with Google Analytics and its reporting interface for those who are new to the tool. Through interactive demonstrations, you will gain the skills to:
- Understand the capabilities and limitations of Google Analytics
- Identify the main reports that will add value to your business
- Understand the traffic to your site and how to track your campaigns using UTM tagging
- Report on success using Goals & Ecommerce reporting
- Create a Custom Report
Course agenda
- Intro and Interface Overview - What can it do for you and how does it work? The key Dimensions and Metrics that I should get familiar with.
- Key Reports & Traffic Sources - What are the most commonly used reports? How do I UTM tag my paid & earned traffic?
- Behaviour & Measuring Conversions - How can Google Analytics help us understand if our website is successful against our objectives? Here we will explore Goals and Ecommerce Tracking.
Who should attend
Any startup founder who wants to understand how their website is performing and if customers are engaging with your website in the way that you would like. If you do not already have Google Analytics set up, we have a demo account that you can use during the session!
What you'll gain
You’ll know your way around Google Analytics and be able to use the platform without feeling overwhelmed to easily garner key insights about your website’s performance.
This course is a part 1 out of 2 on Google Analytics.
Join a session here.
Identify your Most Valuable Customers Using Segments in Google
Overview
The ability to create segments of your user base is an extremely powerful feature within Google Analytics. It’s hard to do meaningful analysis in Google Analytics without segments. This session will introduce you to the functionality and show how you can get the most benefit out of segmentation.
Course agenda
- The importance of segments - What is their purpose and where are they used?
- Decisions using segments - How do you construct a segment and what types of segments can be built?
- What kinds of insights can I get by applying segments to the different standard reports?
- Sharing segments - How do you create an audience from a segment and where can audiences be deployed? How do I create a segment on a Data Studio dashboard?
Who should attend
Any startup founder who wants to delve deeper into their user base to not only understand performance amongst different distinct groups of Users, but to serve personalised advertising to these groups too. If you do not already have Google Analytics set up, we have a demo account that you can use during the session!
You’ll be comfortable building simple, intermediate and advanced segments within Google Analytics and how you can use segments for marketing and personalisation or in a Data Studio dashboard.
This course is a part 2 out of 2 on Google Analytics.