These are parallel sessions. You can choose which one you are interested in attending.
Samuel Hulick - UX & Strategy Consultant
Ever feel like your hard-earned signups aren’t sticking around as long as they could be? Or that your onboarding experience isn’t quite right, but you’re just not sure how to improve it? This workshop is designed to make you SUPER smart with all of that, and boils down everything Samuel knows into a collaborative, hands-on afternoon of onboarding amazingness. You can expect some high-level guidance for big-picture thinking, but mostly lots of tactics and exercises you'll do together during the workshop, as well as a personalised roadmap for applying it all afterwards. This will include:
- How to identify the areas where you’re losing the most users (and what to do to stop losing them).
- How to home in on the core value your product delivers like a heat-seeking missile.
- How to not only set your users up for immediate success, but keep them coming back for more.
- How to leverage customer support, marketing, product, UX and more to have everything pulling in the same direction.
Positive user habits
Mary Liz McCurdy - Partner Development, Google Play
David Crane - Co-founder, Smoke Free
Lawrence Ampofo - Founder & Director, Digital Mindfulness
Whether it’s to ensure business or personal success, we seek to drive behaviour change in ourselves or in others. Mary Liz and David will share examples of mobile apps optimised to drive positive habits. Following this, keynote speaker Lawrence Ampofo will lead a highly interactive Design for Humans workshop, sharing the key skills required to create time will spent digital experiences.
Albert Reynaud - Partner Development, Google Play
Niklas Jansen - Co-Founder, Blinkist
Elize Bosker - Head of Product, Spideo
The abundance of content available online leads users to a state of "decision paralysis" which directly impact engagement and long-term retention. During this breakout, we'll discuss the challenges and best practices around content discovery and how to surface the right content to the right user at the right time.