The Lantern Award

Overview

4 years ago, YouTube launched The Lantern, an award celebrating creativity in connecting with consumers during the holy month of Ramadan up until Eid.

Ramadan is a great time for brands to communicate their message on YouTube. As a matter of fact, we see huge spikes across several content categories on YouTube throughout the holy month each year, including Series and Comedy, Cooking and Recipes, Religion and Spirituality, Gaming, as well as Auto and Vehicles.

Click here for more insights on Ramadan.

The Lantern celebrates the most engaging Ramadan Ad, ultimately based on a customized algorithm that factors in the overall views (both paid and organic), as well as the amount of engagements the ad will have accumulated over the periods of Ramadan and Eid.