The Lantern Award

Winner: VIVA Kuwait

The Winner of The Lantern Award 2016 was VIVA Kuwait for a comical two-part series on misplacing cookware after dinner with guests.

The campaign had +50% organic views and more than 60,000 views came from people organically searching for the ad on YouTube: not just in Kuwait, but across all MENA countries. It also had an excellent view through rate of 26% (MENA benchmark is 15%).

The award was announced on a MENA-wide cross-screen masthead, generating over 156M impressions and 1.5M views. It was also celebrated through a special feature on Think With Google.

Brand: VIVA Kuwait
Creative Agency: Caviar Creative
Media Agency: Starcom Mediavest Group

Brand: Mobily
Creative Agency: Mullen Lowe
Media Agency: Initiative

Brand: Etisalat Misr
Creative Agency: Tarek Nour
Media Agency: Initiative Media

Brand: STC
Creative Agency: Caviar Creative
Media Agency: Starcom Mediavest Group

Brand: Mondelez
Creative Agency: LiquidThread
Media Agency: Starcom Mediavest Group

Brand: Orange Egypt
Creative Agency: Leo Burnett
Media Agency: UM Mena

Brand: STC
Creative Agency: Caviar
Media Agency: Starcom Mediavest Group

Brand: National Bank of Kuwait
Creative Agency: Senyar Group
Media Agency: Performics