The Lantern Award

Winner: Orange Egypt

The winner of the 2017 Lantern went to Orange Egypt. Their YouTube campaign was tremendously successful in driving high viewership, engagement, and retention amongst all candidates. Humor, tradition, and popular persona were tied together through clever use of special effects which further accentuated the insight and popularity of the ad. Showcasing the scarcity of time during Ramadan proved to strongly resonate amongst the YouTube audience.

Brand: Orange Egypt
Creative Agency: Leo Burnett Cairo
Media Agency: Universal Media Cairo

The Top Finalists, in random order:

Brand: Etisalat Misr

Creative Agency: Tarek Nour Advertising

Media Agency: Initiative Media

Brand: Vodafone Egypt

Creative Agency: JWT

Media Agency: MEC

Brand: Gulf Bank

Creative Agency: OMD

Brand: Etisalat Misr

Creative Agency: TNA

Media Agency: Initiative

Brand: Hyundai

Media Agency: Havas Media Middle East

Brand: Saudi Telecom

Creative Agency: Caviar

Media Agency: Starcom

Brand: Mobily

Creative Agency: Mullon Lowe

Media Agency: Initiative Riyadh

Brand: Toyota

Brand: Kuwait Telecommunication Company - VIVA

Creative Agency: Piston Kuwait

Media Agency: Starcom MediaVest Group