A GROUPM EVENT IN PARTNERSHIP WITH GOOGLE
Speakers
Agenda
9:30-9:35
Gabriel Patru
INTRO
9:35 – 9:50
Florin Pravai Agency Head, Google
GOOGLE ECOSYSTEM NUMBERS AND TRENDS
Romania's insights in the global context
9.50 - 10.20
Aneta Plesa, Agency Managing Partner, Google
Alexandru Victoriu, Agency Development Manager, Google
INSIDE GOOGLE MARKETING
Five Google principles for a dynamic and customized Media and Creative
10:20 – 10:40
Andreea Irinca, Innovation & Strategy, CEE Senior Manager Mindshare
WE ARE ALWAYS OPEN. PING US, WE COME TO YOU
Embracing an always-open brand mindset, that moves from engagement and reach to relevance and availability as end-goals
10:45 – 11:05
Marian Petcu, Head of Planning, Mediacom
VIDEO PLANNING IN A LIGHT TV USERS HEAVY AUDIENCE
A refreshed approach on video planning and how to marry TV and Online Video
11:10 – 11:30
Dana Seserman, Head of Interaction, Wavemaker
Victor Rotariu, Head of Analytics, Strategy & Content, Wavemaker
THE RIGHT COMMS AT THE RIGHT MOMENT
How to use technology to adapt comms to consumers’ purchase journey
11:35 – 12:05
COFFEE BREAK
12:10 – 12:30
Bogdan Slavescu, Head of Services, GroupM
Cornel Coman, Head of Search & Biddable, GroupM
THE KPI'S – HOW WE CHOOSE OUR BATTLE IN ORDER TO WIN THE WAR
A take on how to ensure we choose the best KPIs in order to meet objectives
12:35 – 13:00
Irina Petrovici, Content Lead, MediaCom Beyond Advertising
Special guest: The Man Behind the Battle of Thrones Production
Florin Ivan Director & Producer @Workhorse
BRANDED VIDEO CONTENT IN THE DIGITAL SPACE - BATTLE OF THRONES
Case Study of the launch for the newest Game of Thrones season in Romania
13:00 – 13:30
NETWORKING SESSION