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Outline

Date 29th November, 2017 (Wed.)
Time 15:30 - 18:00 (Reception start  14:30)

Cocktail party 18:10 - 19:30
*Please feel free to join the party and enjoy foods and drinks with speakers, attendees and Googlers to exchange information.
Venue Grand Hyatt Tokyo (3F)
6-10-3 Roppongi, Minato-Ku, Tokyo (map)
RSVP Invite only
Participants 450 corporate management, marketing and advertising professionals
We have prepared an exhibit that utilizes the latest AI and machine learning technologies, so that you can experience them in foyer.

 

Program

* Please click session title to see details.
15:30-15:35
Opening remarks
Peter Fitzgerald
President
Google Japan
15:35-15:55
Reimagining Marketing through Artificial Intelligence
Marvin Chow
Vice President of Global Marketing
Google
15:55-16:10
Changing Consumers & Business in the Age of Assistance
Miki Iwamura
Managing Director APAC Brand & Marketing
CMO, Japan
Google Japan
16:10-16:30
Brand messages tailored for right customers
Masataka Kinoshita
Deputy President & Deputy CEO
ACOM CO., LTD. (Mitsubishi UFJ Financial Group)
16:30-16:50 Break
16:50-17:10
A Quest to innovate business operation & marketing - to be the closest presence in customers' lives
Takashi Sawada
Representative Director and President
FamilyMart Co.,Ltd.
17:10-17:30
Creating new industry with advancing technology
Dai Tanaka
Group Senior Vice President
FAST RETAILING CO., LTD.
17:30-17:50
Progress in Artificial Intelligence: AI at Google and Beyond
Jeff Dean
Senior Fellow
Google
17:50-17:55
Closing remarks
Peter Fitzgerald
President
Google Japan

*Above information may be subject to change.

Session information

15:35-15:55 Reimagining Marketing through Artificial Intelligence
Marvin Chow
Vice President of Global Marketing, Google
Advances in AI are making technology more useful than ever, unlocking new capabilities in the products that you use everyday and innovation in the world of enterprise. But AI is also helping us reimagine marketing by enabling deeper, more personalized relationships with audiences. In this session, you’ll hear from Marvin Chow, VP of Marketing at Google, about how AI is transforming technology and the resulting opportunities for brands.
15:55-16:10 Changing Consumers & Business in the Age of Assistance
Miki Iwamura
Managing Director APAC Brand & Marketing, CMO, Japan
Google Japan
As products and services are evolving with AI technologies, how do consumers change their behaviors? We will introduce some of our observations we gained from Google data, discuss their implications and how the companies can take this change as growth opportunities.
16:10-16:30 Brand messages tailored for right customers
Masataka Kinoshita
Deputy President & Deputy CEO, ACOM CO., LTD. (Mitsubishi UFJ Financial Group)
Leveraging data via AI and machine learning to perceive customers as individual clients enables a brand to provide personalized experiences to each one. Furthermore, doing so enables a brand to identify these individual clients in a business-appropriate manner from multiple touch points, rather than from only one. Mr. Kinoshita's talk will cover topics ranging from the initiatives by ACOM, a company of the Mitsubishi UFJ Financial Group, to how far these initiatives have come to real-world fruition.
16:50-17:10 A Quest to innovate business operation & marketing - to be the closest presence in customers' lives
Takashi Sawada
Representative Director and President
FamilyMart Co.,Ltd.
FamilyMart is making aggressive use of cloud and machine learning technlogoy to pursue a vision of becoming the closest presence in customers' lives. However, technology can never be more than merely a means to an end. This session tells exactly what kinds of projects FamilyMart is pushing forward, with a focus on the stores ( collectively 18,000 within Japan only ) where everything begins, and on the leadership and organizational changes behind these projects.
17:10-17:30 Creating new industry with advancing technology
Dai Tanaka
Group Senior Vice President, FAST RETAILING CO., LTD.
Consumer behaviors have been changed by digital innovations, the spread of the Internet and mobile technology, and the advent of smart devices, which sets the challenges for businesses. Fast Retailing's Uniqlo has declared a goal of becoming a "company that can successfully turn information into superior products and services". The company has come out with an explicit vision to create a new industry by incorporating new digital innovations and producing new value for customers and the public through apparel. Mr. Tanaka will speak on what Uniqlo is thinking now, what kind of world the company is trying to create, and what challenges it is currently tackling.
17:30-17:50 Progress in Artificial Intelligence: AI at Google and Beyond
Jeff Dean
Senior Fellow, Google

Over the past several years, machine learning has transformed the scope of what is possible with technology. These advances are driving significant impact across computer science, helping people create software more natural and useful than ever, as well as in other fields, from medicine, engineering, and the sciences, with substantial potential to impact people’s lives.

In this talk, Jeff Dean, who co-founded and leads the Google Brain team, a research group focused on artificial intelligence, will highlight the latest in AI at Google, including research results, ways in which these ideas are being applied across Google’s products and into new spaces, and direction for the future.

Speakers
(Listed in presentation order)

Marvin Chow

Vice President of Global Marketing
Google

click to see details

Miki Iwamura

Managing Director
APAC Brand & Marketing
CMO, Japan
Google Japan

Click to see details

Masataka Kinoshita

Deputy President & Deputy CEO
ACOM CO., LTD.
(Mitsubishi UFJ Financial Group)

Click to see details

Takashi Sawada

Representative Director and President
FamilyMart Co.,Ltd.

Click to see details

Dai Tanaka

Group Senior Vice President
FAST RETAILING CO., LTD.

Click to see details

Jeff Dean

Senior Fellow
Google

Click to see details

Speakers - Biography

Marvin Chow
Marvin Chow

Vice President of Global Marketing
Google

Marvin is currently a VP of Global Marketing at Google, where he leads marketing for some of Google’s largest and most strategic products including Search, the Assistant, Maps, Chrome, Photos, Gmail and AI/Machine Learning. He also oversees Google’s global efforts in Social Media, advises on select stealth products and is a member of the global marketing management group for Google.

He joined Google in 2010 as the Senior Marketing Director for Google Asia Pacific, which includes Japan, Greater China, Korea, Australia, India and Southeast Asia. In that role, his team led the charge in showing consumers how Google products can make life simpler and more fun, while also working with businesses to inspire them on how digital marketing can help them grow. In 2011 he helped launch the Google+ Project, Google’s social platform, and more recently he co-created the Google News Lab, focusing on Google Trends, data visualization and media education.

Prior to Google, Marvin has 15 years of experience in both sports and youth marketing - most recently a 7 year stint at Nike where he led marketing efforts for Greater China, Japan and Korea, as well as strategic global projects like NIKEiD and NIKE+. His career includes work in strategy, marketing and general management, involving brands like Nickelodeon and Reebok as well as internet start-ups that list Michael Jordan, John Elway and Benchmark Venture Capital as investors.

He currently is an advisor at WayUp, Gifs.com and TheFreshToast. He has lectured on digital marketing strategy at Boston College and Harvard Business School, and spent a semester teaching at the Boston University School of Management.

Marvin, his wife JiYoung and their daughters Polaire and Ceboline currently reside in the Noe Valley neighborhood of San Francisco, CA.

Miki Iwamura
Miki Iwamura

Managing Director
APAC Brand & Marketing
CMO, Japan

Google Japan

Miki Iwamura is currently Google APAC Brand & Marketing Managing Director and Google Japan Executive Director & CMO. She joined Google in 2007. She oversees business product and consumer product marketing activities in Japan, as well as Google brand and consumer product marketing activities for the Asia-Pacific. She is a founder of the Womenwill and Women@Google Japan which initiatives in the Asia-Pacific to support women in technology. In addition to helping women play an active role in the workplace and promoting diversity, she leads the Womenwill "work style" reform project in Japan.

She wrote a book, published by Chuokoron-Shinsha, on working at Google and the company's culture, as well as what Womenwill does: "Work Smart—Teams and Technology Allows Us to Do More." She also performs community service, such as Innovation Japan, which supports digitalization at small- to medium-sized enterprises and startups, and writes and speaks to encourage the use of digital technology at companies.

Miki Iwamura graduated from the University of Tokyo and earned an MBA at Stanford University as a Fulbright scholar.

Masataka Kinoshita
Masataka Kinoshita

Deputy President & Deputy CEO
ACOM CO., LTD. 
(Mitsubishi UFJ Financial Group)

He joined ACOM in 2005. Duties have included corporate planning, guarantee business and business planning, along with working in the Credit Promotion Business and Credit Supervision. In current position since 2017, while building a platform for ACOM's digital marketing, he used the "Hajimete no ACOM" ("your first-time experience with ACOM") sound logo in TVCMs to connect ACOM with new customers across a wide swath of society. He started up a project team in 2016 to examine new uses for ICT, and is now transforming the company's business model. Furthermore, he has kicked off a work style change initiative of ACOM. Starting up a working group to encourage female employees to play an active role in the workplace is a part of the initiative.

Takashi Sawada
Takashi Sawada

Representative Director and President
FamilyMart Co.,Ltd. 

2017 September   President, UFI FUTECH Co.,Ltd. (Present)
2017 May   Director and Executive Vice President Executive Officer, FamilyMart UNY Holdings Co., Ltd.(Present)
2016 September   President, FamilyMart Co.,Ltd. (Present)
2016 May   Senior Managing Director,Familymart Co.,Ltd.
2016 May   Executive Chairman, Revamp Corporation (Present)
2016 April   Chairman and Executive Director, Revamp Corporation
2016 March   Senior Advisor, FamilyMart Co.,Ltd.
2005 October   Established Revamp Corporation. (President and CEO)
2003 February   Established KIACON Co., Ltd. (President)
1998 November   Executive Vice President, FAST RETAILING CO., LTD.
1997 May   Joined FAST RETAILING CO., LTD.
1981 April   Joined ITOCHU Corporation
1981 March   Graduated Faculty of Science and Technology, Sophia University

Dai Tanaka
Dai Tanaka

Group Senior Vice President
FAST RETAILING CO., LTD.

2016   Group Senior Vice President, FAST RETAILING CO., LTD. Project Management Office
2014   Director, Store Development, FAST RETAILING CO., LTD.
           Director, Ariake Project Management Office, FAST RETAILING CO., LTD.
2013   Joins FAST RETAILING CO., LTD.
2011   Associate Director, Corporate Forecasting & Tax Compliance, Procter & Gamble Global Business Service
2008   Country Finance Manager, Procter & Gamble Thailand
2003   Financial Analyst, NEA Feminine Care Product Supply & Plant Analyst Procter & Gamble NEA

Dai Tanaka was born in 1980. He graduated from Waseda University in Japan, with a Bachelor in Marketing and Commerce.

For more information about Fast Retailing, including UNIQLO, please visit www.fastretailing.com/eng

Jeff Dean
Jeff Dean

Senior Fellow
Google

Jeff Dean (research.google.com/people/jeff) joined Google in 1999 and is currently a Google Senior Fellow in Google's Research Group, where he co-founded and leads the Google Brain team, Google's deep learning and artificial intelligence research team. He and his collaborators are working on systems for speech recognition, computer vision, language understanding, and various other machine learning tasks. He has co-designed/implemented many generations of Google's crawling, indexing, and query serving systems, and co-designed/implemented major pieces of Google's initial advertising and AdSense for Content systems. He is also a co-designer and co-implementor of Google's distributed computing infrastructure, including the MapReduce, BigTable and Spanner systems, protocol buffers, the open-source TensorFlow system for machine learning, and a variety of internal and external libraries and developer tools.

Jeff received a Ph.D. in Computer Science from the University of Washington in 1996, working with Craig Chambers on whole-program optimization techniques for object-oriented languages. He received a B.S. in computer science & economics from the University of Minnesota in 1990. He is a member of the National Academy of Engineering, and of the American Academy of Arts and Sciences, a Fellow of the Association for Computing Machinery (ACM), a Fellow of the American Association for the Advancement of Sciences (AAAS), and a winner of the ACM Prize in Computing.

Peter Fitzgerald
Peter Fitzgerald

President
Google Japan

Peter Fitzgerald is the President at Google Japan where he oversees every aspect of Google Japan’s business. Before this, he was Country Sales Director for Google UK/EIRE, the biggest market for Google outside the US. Peter joined Google in 2007.

Peter is a 16+ year veteran of the e-commerce and digital marketing industry, including an 8-year stint at Amazon where he launched Apparel in the US, ran the UK Marketplace business and was Business Development Director for Europe. Throughout his career he has focused on retailers, technology and e-commerce - working closely with the largest global brands to help them make the most of the web, especially on mobile. He lives in Tokyo with his wife and two sons.

 

Town map (Floor map)

townmap

Touch & Try

icon-deepdream

To better understand neural networks, Google researchers turned a network upside down — asking the network to enhance an image to emphasize the features of certain objects in the image.

This technique helped developers more clearly visualise what was happening at different layers of a neural network. The result? Accidental art. Enjoy the world of DeepDream.

icon-quickdraw

Quick, Draw! uses players’ doodles to teach a neural network to recognize objects for an open-source research project. In this experiment, you'll compete against two other players to see who can draw the most recognizable pictures in 90 seconds.

icon-aiduet

Play a duet with a computer. Play some piano keys, and the computer will use machine learning to respond to your melody. The AI Duet experiment mimics your style by learning from the pitch and duration of the notes you play.

icon-googlehome

Google Home and Google Home Mini are smart voice-operated speakers that feature Google Assistant. Just say "OK Google" to find out what you want to know, play music and do small everyday tasks, or operate the smart devices in your home. We hope that you will take this opportunity to experience these products.

icon-wordlens

With Word Lens, you can just hold your camera in front of a sign in a foreign language, for instance Japanese, and Google Translate will instantly overlay the English translation — or vice versa.

icon-aiduet

Here, we introduce the video ads that were placed in the top 10 of the Japan Ads Leaderboard for the second half of 2017. A Top Ten Award Ceremony will be held at the reception, so please feel free to join us.