Expert Series: Apps

Dive into App Campaigns with the help of Google experts. In this full-day training, you’ll explore the latest developments in App Campaigns, best practices for App creatives, and learn why now is the ideal time to grow your App advertising business.

Who should attend? Google Expert Day: Apps is a learning experience designed to increase your abilities and technical knowledge to run successful app campaigns. This hands-on course is ideal for experienced account managers looking to boost their technical know-how. 

UPCOMING SESSIONS

Los Angeles, CA

Monday, October 21 9:30AM - 4:30PM
Google LA (Venice)

New York

Friday, November 15 9:30AM - 4:30PM
Google NYC

What You'll Learn

Module One

Machine Learning Powered Marketing

In this module, you’ll learn ML based marketing and experience how Google solutions are ML first. Industry trends and insights will help get you excited for the future of App Advertising.

Module Two

Setting your App Campaigns for Success

We’ll dive straight into all that’s App Campaigns, ensure they are up to date with the latest on goal setting, measurement, and bidding. 

Module Three

Creatives and Reporting Deep Dive

This is a dive deep into creative excellence. You’ll learn best practices to create and upload creative assets, and also experience how to develop insights from asset reporting.

Module Four

Product Roadmap

Agency account managers in attendance will get an update on the latest developments in App Campaigns. You’ll also learn all about App Campaigns for engagement, how to set up these campaigns, and sign up for the beta.

Module Five

Growth Beyond App Campaigns

There’s a whole world of activities out there beyond App Campaigns that are just as critical to get right for App business success. Here, we’ll explore App Store Optimization and internationalization.

Module Six

Growth Consulting for App Campaigns

We’ll review key data points to illustrate why now is the right time to focus on Apps. You’ll learn how to best sell and advise your clients on App Campaigns. Lastly, we'll tackle a myth-busting exercise to help you practice handling client objections. 

 

Module Seven

Prepare your Agency for the Future

Lastly, we’ll discuss how to best prepare your brand to run successful App advertising campaigns in a world of machine learning and automation.