Expert Series: Drive Action with YouTube
Attend this event to learn how to apply the tools and tactics you use for Search, such as automated bidding for efficiency and matching Search intent with a compelling call to action, to build a YouTube strategy. You’ll get exclusive access to Google product experts who will share the latest tools and ad formats to craft your YouTube strategy for the first time, or optimize your current campaigns. There will also be opportunity for Q&A to answer your specific account questions.
Who should attend? This event is ideal for digital advertising practitioners who have a strong foundation in Google Ads, and are looking to expand their working knowledge of YouTube solutions.
What You’ll Learn
Module One
Why Video?
A quick overview of how video and YouTube can help performance-oriented advertisers achieve their goals. Discover tools designed to improve the precision and effectiveness of video ads, and to help you drive action with YouTube.
Module Two
Creative Best Practices
In this module we’ll share top performing ad formats, templates, and tools to create ads that hook your audience’s attention.
Module Three
Setting Up for Success
Learn about new and improved YouTube audience types, new ad formats, and how to optimize campaigns. Optimize for better performance with Smart Bidding, and how to measure the full value of YouTube campaigns. At the end of this module, you’ll be set up for success with YouTube for Action.
Module Four
Objection Handling
Get pitch-ready with our recommended strategies, hear tips on handling objections, and learn how to avoid the most common pitching mistakes.