Expert Series: Shopping
Gain even more expertise on Google Shopping solutions and learn advanced shopping strategies at this full day training. Explore the latest in retail trends, in-depth optimization, and feed management. You’ll leave this session with advanced skills in Google Shopping solutions and knowledge you can bring to your managed campaigns.
Who should attend? This training is ideal for A- to B- level digital advertising practitioners, with at least one year of experience managing shopping campaigns and looking to expand their expertise.
Upcoming Sessions
What You’ll Learn
Module one
The Evolution of Retail
In this section, we'll take a quick look at how retail has evolved, in order to properly understand where it is going. Then, we'll dive into trends and insights from Google that will help lay a solid foundation for your retail strategy.
Module two
Machine Learning and Google Shopping
Machine learning is a term frequently used, yet many of us remain unsure as to how it should influence our advertising strategies. We'll simplify machine learning, dig in to how it can contribute to the success of shopping campaigns, and walk through how to set-up Google's brand new Shopping Campaign type.
Module three
Setting the Foundation for Shopping: Feed Management and Policy
This practical session will equip you with the ability to troubleshoot your Shopping Campaigns and navigate Google policies.
Module four
Shopping Campaign Optimization and Best Practices
Product Experts will walk you through common missteps people make when setting up and running Shopping Campaigns, share 'pro-tips' for success, and give you the tools you need to optimize your campaigns.
Module five
Better Together: Shopping, Audience and Automation
In this session, you'll get a holistic look at how several Google products work together in order to help you build and manage impactful campaigns.
Module six
Google Shopping: 2019 and Beyond
In this forward-looking session, you will get a sneak peak at several products and features that are in Beta, and hear from our Experts on where Google Shopping is headed.