CATEGORIES

Ad must be for a company in the food and beverage industry. 

Ad must be for a company in the health and nutrition industry. This includes pharmaceutical products.

Ad must be for a company that has products and services in the beauty or personal care industry. 

Ad must be for products or services from financial institutions.

Ad must be for a company in the retail and restaurant industry. This includes fast-food chains. 

Ad must be for products or services of a company in the technology, eCommerce or telco industry. 

Ad must be for products or services of a company in the travel, transport, automotive or leisure industry. 

Ad must be for a company in the media and publication industry. 

Ad must be for corporate image or the public sector. 

Ad must be for charitable institution or non-profit organization. 

Ads in this category should have campaigns that tell stories across multiple videos. 

Ads in this category will be judged based on the first 5 seconds of the ad. 

Ads in this category must have a running time of more than 60 seconds.

Ads in this category is for bumper ads, a YouTube-specific ad format that allows storytelling in 6 seconds. 

Ads in this category should be in line with specific occasions relevant to Filipinos (Christmas, New Year, Mother's Day, etc.)

Ads in this category must have used YouTube as an ads platform in a way that's different from the usual. Examples include Director Mix/Vogon, 360 video, virtual reality, animation, interactive film, etc. 

Ads in this category should have proven impact in business results.