Join us for the largest YouTube event for advertisers.

Expect to hear the latest insights and case studies from top brand leaders at YouTube Brandcast on how the platform is helping advertisers reach and connect meaningfully with Malaysians everywhere.

Loh Ben Jern

Head of YouTube Malaysia

YouTube is for all Malaysians, anytime, anywhere

Malaysians come to YouTube to watch videos on demand - whatever, whenever, wherever they want. Primetime is now personal. To attract Malaysian viewers, we need to follow their passions—and YouTube is at the very heart of this. 

June Tai

Head of Marketing, Senheng

Senheng: A Not So Traditional Company

There is nothing traditional about Senheng. Having embraced digital with full force, the homegrown brand leveraged YouTube to reach and connect with mainstream Malaysians. June will be sharing the humble beginnings of the company, how they have been using digital to get where they are today, and how they plan to partner with YouTube to get where they want to be tomorrow.

Tai Kam Leong

Head of Brand & Partnerships, Maxis

YouTube is a connection to home

YouTube is for everyone in Malaysia, migrants included. Tai will be sharing how Maxis reached their target audience by leveraging on what they love - video content that reminds them of home.

Gabe Jimenez

Product Marketing Manager, Google SG, Malaysia & South Asia

The future of creativity is personal

Personalization has never been more important, because primetime is now personal. Hear from Gabe as he takes us through how YouTube's machine learning powered ad formats and tools are built for effective personalization at scale by sharing some of the most innovative work on YouTube globally.

Karen Chan

Group Chief Commercial Officer, AirAsia

AirAsia gets (mass)ively personal on YouTube

By tapping into moments and trends Malaysians love such as the World Cup and Netflix's Bandersnatch, while leveraging on YouTube's creative ad formats, AirAsia has successfully reached a mass Malaysian audience on a personal level.

Chuah Jia Wen

Head of Consumer Products Good, Google Malaysia

Owning a YouTube Moment: Ramadan and Hari Raya edition

Ramadan & Hari Raya is the largest cultural tentpole in Malaysia and YouTube is where Malaysians comes to celebrate. Jia Wen will be sharing exciting new insights from the season, and the explosion of content and engagement that happens on the platform during this special season.

We will also be announcing a very special offer exclusively for Malaysian advertisers.