As time spent with online video grows, so does the possibility of using digital media for effective long-term brand building. Is it just a case of adding reach to your TV campaigns, or do we need to create made-for-platform content? How should we be thinking about the new ways to link brand and activation? And who's doing well in this space?
At this event, we aim to answer those questions by gathering a stellar line-up of leading industry experts and winners of the 2017 YouTube Works for Brands awards. They’ll give us the behind the scenes scoop on how they reached audiences through a clever mix of data planning and creatively led activation.
Not only that, we'll also share fresh insight from YouTube's latest video attention study, plus plenty of practical tips, advice and inspiration.