Celcom Axiata Berhad: MeReka Merdeka
Mindshare Malaysia, M&C Saatchi Malaysia, Watermelon Productions, Passion Pictures
Celcom rallied Malaysians together, one mask at a time as a call to arms for Malaysians to support one another during these trying times. Through their initiative, they invited Malaysians to create and submit face masks designs for pre-order online as a revenue stream for those who would need it most. Within 14 days, nearly a thousand submissions were received from the public, 4x higher than their target and raising over RM66K.